The Fox Update on Social Media Innovation features MIS led projects on identity management, social education, epolitics, new digital marketing minor, social media innovation course, leadership forum, and social media strategy.
Fox School MIS Professors Munir Mandviwalla, Steven Johnson, Paul Pavlou, and Sunil Wattal organized and participated in a televised talk show focusing on “The Good, the Bad, and The Ugly of Social Media” for Temple University Television, November 14, 2011. The show moderated by Dr. Mandviwalla is part of the TU TV Community Forum and features conversation among the panelists about the use of social media in politics, electronic commerce, and for business.
Interactive digital marketing spending in the U.S. will grow exponentially in the near term to over $50 billion by 2014. Learn about how you can participate in this revolution from digital marketing managers in two of the most well-known brands in the world – Dow Chemical and GlaxoSmithKline.
The Digital Marketing Revolution
November 14, 2011
12pm, Alter Hall 239
Director, Digital Marketing and Media, GlaxoSmithKline
Digital Marketing Manager, The Dow Chemical Company
You will also hear about the Fox School’s new minor in Digital Marketing which is a joint program between the top 20 U.S. News and World Report ranked Department of Management Information Systems and the Department of Marketing and Supply Chain Management.
The event will also feature Jimmy Johns sandwiches for all attendees!
The Society for Information Management (SIM) Advanced Practices Council (APC) has awarded Dr. Munir Mandviwalla, a $25,000 grant (to follow a previous $5,000 grant) to develop “The social layer opportunity: A strategic framework to identify and manage the social media portfolio.”
SIM is an international professional association with about 3500 members and SIM APC Member firms include PepsiCo, MRIS, Air Products and Chemicals, UMass Memorial Healthcare, Pfizer, Dean Foods, Allstate, NASA, Howard Hughes Medical Institute, Ford Foundation, Aviall, Armstrong World Industries, Leviton, Boehringer-Ingelheim, International Monetary Fund, AstraZeneca, Penske, Roche Diagnostics, Freddie Mac, Talisman Energy, Aon, and others.
MIS 3580: Innovating with Social Media: Facebook, Flash, Blogs and Wikipedia. Tues., Thur., 12:30pm-1:50pm. Learn the concepts and principles related to new business models supported by innovative use of Web 2.0 and social media while gaining hands on experience in social media applications. For more information contact, Dr. Steven L. Johnson (firstname.lastname@example.org).