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Digital Design and Innovation Studio

One of my favorite classes I have taken in the MIS department was my Digital Design and Innovation Studio course. In this course, I acted as a Business Analyst (BA) for an actual company — a makeup company called PoundCake — and, after identifying a need and interviewing key stakeholders, I developed an interactive prototype to satisfy their particular needs, as well as provided a thorough series of documentation throughout the process, as any BA should. To create my solution, I used Justinmind, a prototyping tool focused on User Experience Design. This course was one of my favorites because I absolutely loved being able to tap into the creative part of my brain to create a solution for my client. The entire experience was completely rewarding, as my client said she was “speechless” after I presented my solution, and my professor offered me the opportunity to teach the prototyping portion of the equivalent course in the Digital Innovation in Marketing Masters Program.

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