Our team is creating a fitness application that will motivate people to work out and eat healthier by creating incentives to help people reach their goals. The application will be sold to higher-end gyms and personal trainers, and they will provide the application to their clients which will allow for full utilization of the gym’s resources. According to our research, 70% of people in the US are overweight, and 34% are obese. Additionally, there are people who are trying to gain, or maintain weight. We are addressing the health epidemic by providing a resource for people where they will be able to use their smartphone to view their own personalized fitness and nutrition plan created by the gym’s personal trainers and nutritionists, as well as keeping in touch with them through the application to encourage or update the fitness plan. Furthermore, every month will present a new, fitness challenge that clients can buy into and the winner of the challenge will win all the money that people used to sign up. The application will make reaching fitness and health goals easier by including: personalized programs, reminders, milestones, a jackpot incentive program, and the opportunity to sign up for group classes before going to the gym.
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