First Generation – Integrated Marketing Intern
First Generation
Allentown, PA
Integrated Marketing Internship
Employed: May 2015 – August 2015
Responsibilities included: marketing research, database organization and management, and creation and publication of weekly newsletters. I was also tasked with general clerical duties including greeting clients and answering phones. In addition, I was invited to participate in weekly project meetings with department heads. Being a part of the First Generation team allowed me to assist with the advertising video production process. This was great exposure to the field of marketing and the power of advertising.