Project Description

What’s My.DI?

“Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online.” – Eric Schmidt – Google Chairman

Our generation is obsessed with using social media to share pictures, post opinionated status updates, and connect with others. There are plenty of instances when young adults have posted something inappropriate online, and it has tarnished their digital identity, or online reputation. Young adults, college students especially, need to maintain a positive presence online to secure job interviews, foster professional relationships with their colleagues, and transition smoothly from student life to adulthood.

In order to quell social media tribulations, we are creating an application so individuals have the power to seamlessly manage their pictures and profiles. It will also create a safer and more professional Internet environment. Because Google and social media platforms have API’s that can be accessed through log in credentials, the user can connect their social media accounts to the app, and it will notify them if their name and/or likeness is being used without their consent, and if the content they are posting is appropriate. The app’s features include flagging inappropriate or suspicious content which the user can then take the necessary steps to remove before any damage can be done to their online presence. We are leveraging visual recognition and tone analyzer from IBM Watson to analyze pictures and documents.

In addition, the main capability of the application is that users can receive a digital identity score. This will measure how the user is perceived on the social media sites they use such as LinkedIn, Facebook, Twitter, etc. The user will be measured against their network using an algorithm. The facets of this score will be professionalism (no inappropriate pictures or language), reliability (how often and quickly they respond to people within their network), and skillset (based on the skills listed and endorsements). Only the user can see their score, but recruiters can use information to search for qualified candidates.

 

So, how do people perceive you on social media? Let’s find out!

Digital identity is not an option. Managing your digital identity, however is totally within your control.