David Schuff

Professor and Chair

Faculty/Staff

JOURNAL PUBLICATIONS

Schuff, D., Corral, K., St. Louis, R., and Schymik, G., “Enabling Self-Service BI: A Methodology and a Case Study for a Model Management Warehouse,” Information Systems Frontiers (online, November 2016). pp. 1-14.

Schymik, G., Corral, K., Schuff, D., and St. Louis, R.D. “The Benefits and Costs of Using Metadata to Improve Enterprise Document Search,” Decision Sciences. 46(6) (December 2015). pp. 1049-1075.

Mandviwalla, M., Schuff, D., Chacko, M. and Miller, L., “Is That All There Is? Taking Education to New Levels in the Social Media Era,” Change: The Magazine of Higher Learning. (September 2013). pp. 51-58.

Schuff, D. and Corral, K., and Turetken, O., “Comparing the Understandability of Alternative Data Warehouse Schemas: An Empirical Study,” Decision Support Systems 52(1) (December 2011). pp. 9-20.

DiRusso, D., Mudambi, S., and Schuff, D. “Determinants of Prices in an Online Marketplace,” Journal of Product & Brand Management 20(5) (2011). pp. 420-428.

Wattal, S., Schuff, D., Mandviwalla, M, and Williams, C., “Web 2.0 and Politics: The 2008 U.S. presidential election and an e-politics research agenda,” MIS Quarterly 34(4) (December 2010). pp. 669-688.

Schuff, D., Turetken, O., and Asif, Z. ,“Designing Systems that Support the Blogosphere as a Public Sphere,” AIS Transactions on Computer Human Interaction 2(3) (September 2010). pp 95-111.

Mudambi, S. and Schuff, D., “What makes a helpful online review? A Study of Customer Reviews on Amazon.com,” MIS Quarterly. 34(1) (March 2010). pp. 185-200.

Altaf, F. and Schuff, D., “Taking a Flexible Approach to ASPs: Recommendations to Vendors for the Small Business Market,” Communications of the ACM. 53(2) (February 2010). pp. 139-143.

Mandviwalla, M., Paynayakuni, R., and Schuff, D., “Improving the Peer Review Process with information technology,” Decision Support Systems. 46(1) (December 2008). pp. 29-40.

Schuff, D., Turetken, O., D’Arcy, J., and Croson, D. “Managing E-Mail Overload:  Solutions and Future Challenges,” Computer. 40(2) (February 2007). pp. 31-36.

Turetken, O. and Schuff, D., “The impact of context-aware fisheye models on understanding business processes: An empirical study of data flow diagrams,” Information & Management. 44(1) (January 2007). pp. 40-52.

Schuff, D., Turetken, O., and D’Arcy, J., “A Multi-Attribute, Multi-Weight Clustering Approach to Managing ‘E-Mail Overload’,” Decision Support Systems. 42(3) (December 2006). pp. 1350-1365.

Corral, K., Schuff, D., and St. Louis, R.D., “Are star schema diagrams more understandable than entity-relationship diagrams? A recall experiment,” Decision Support Systems. 42(1) (October 2006). pp. 450-468.

Hovav, A. and Schuff, D., “The Changing Dynamic of the Internet: Early and Late Adopters of the IPv6 Standard,” Communications of the AIS. 15 (February 2005). pp. 242-262.

Turetken, O., Schuff, D., Sharda, R., and Ow, T., “Supporting Systems Analysis and Design Through Fisheye Views,” Communications of the ACM. 47(9) (September 2004). pp. 72-77.

Hovav, A., Patnayakuni, R., and Schuff, D., “A Model of Internet Standards Adoption: The Case of IPv6,” Information Systems Journal. 14(3) (July 2004). pp. 265-294.

Chenoweth, T., Schuff, D., and St. Louis, R. “A Method for Developing Dimensional Data Marts,” Communications of the ACM, 46(12) (December 2003). pp. 93-98.

David, J., Schuff, D., and St. Louis, R. “Managing Your TCO: Balancing Costs and Service Levels,” Communications of the ACM. 45(1) (January 2002). pp. 101-106.

Schuff, D. and St. Louis, R. “Centralization versus Decentralization of Application Software,” Communications of the ACM. 44(6) (June 2001). pp. 88-94.

Lin, S., Schuff, D., and St. Louis, R. “Subscript-Free Modeling Languages: A Tool for Facilitating the Formulation and Use of Models,” European Journal of Operational Research. 123(3) (June 16, 2000). pp. 614-627.

BOOK CHAPTERS AND EDITED VOLUMES

Schuff, D., “Data Science for All: A University-Wide Course in Data Literacy,” forthcoming in A. Deokar, A. Gupta, L. Iyer, and M. Jones (Eds.), Annals of Information Systems: Analytics and Data Science: Advances in Research and Pedagogy.

Corral, K., Schuff, D., St. Louis, R.D., and Turetken, O. “A Model for Estimating the Savings from Dimensional Versus Keyword Search,” In J. Erickson and K. Siau (Eds.), Advanced Principles for Improving Database Design, Systems Modeling, and Software Development, Hershey, PA: IGI Global, 2008. pp. 146-157.

Schuff, D., Zinn, J., and Mandviwalla, M. “Implementing the Agile Enterprise: The E-Business Opportunity Model,” In N. Pal and D. Pantaleo (Eds.), The Agile Enterprise: Reinventing Your Organization for Success in an On-Demand World. New York, NY: Springer Science+Business Media, Inc., 2005. pp. 219-253.

CONFERENCE PROCEEDINGS AND PRESENTATIONS

Schymik, G., Schuff, D., Corral, K., and St. Louis, R.D., “Designing a Prototype for Analytical Model Selection and Execution to Support Self-Service BI,” in the Proceedings of the 2017 Americas Conference on Information Systems, Boston, Massachusetts. August 10-12, 2017.

Koeck, E., Schuff, D., and Mudambi, S., “Tweets, Retweets and the Brand Positioning of the 2016 U.S. Presidential Candidates,” American Marketing Association Winter Conference, Orlando, Florida. February 17-19, 2017.

Mudambi, S., Schuff, D., and Zifla, E., “What’s ‘Funny’ about Technology Adoption? Humorous Appropriation of Online Review Platforms,” In the Proceedings of the 2016 International Conference on Information Systems, Dublin, Ireland. December 11-14, 2016.

Schuff, D., St. Louis, R., Corral, K., and Schymik, G., “Word Ambiguity and Search: Implications for Enterprise Performance Management,” in the Proceedings of the 2016 Americas Conference on Information Systems, San Diego, California, August 11-14, 2016.

Barbro, P., Mudambi, S., and Schuff, D., “A Cross-Border Examination of Consumer Differences in Online Reviewing Behavior,” 2016 Academy of International Business Conference, New Orleans, Louisiana. June 27-30, 2016.

Mudambi, S., Schuff, D., and Zhang, Z., “Does the Fault Lie in the Stars? Comparing Distributions of Star Ratings and Review Text for Online Reviews,” American Marketing Association Winter Conference, Las Vegas, Nevada. February 26-28, 2016.

Schuff, D. “Data Science for All: A University-Wide Course in Data Literacy.” in the Proceedings of the 2015 Business Analytics Congress, Fort Worth, Texas. December 13, 2015.

Corral, K., Schuff, D., Schymik, G., and St. Louis, R., “Enabling Self-Service BI through a Dimensional Model Management Warehouse.” in the Proceedings of the 2015 Americas Conference on Information Systems, San Juan, Puerto Rico, August 13-15, 2015, Association for Information Systems

Mandviwalla, M. and Schuff, D., “Reimagining the Higher Education Experience as a Socially-Enabled Complex Adaptive System.” in the Proceedings of the 47th Annual Hawaii International Conference on System Sciences, Computer Society Press, Kona, HI, January 6-9, 2014.

Mudambi, S., Schuff, D., and Zhang, Z., “Why Aren’t the Stars Aligned? An Analysis of Online Review Content and Star Ratings.” in the Proceedings of the 47th Annual Hawaii International Conference on System Sciences, Computer Society Press, Kona, HI, January 6-9, 2014.

Schuff, D., Teh, N., Johnson, S., and Geddes, D., “Can Work Be Fun? Improving Performance Through Game Mechanics.” in the Proceedings of the 2013 International Conference on Information Systems, Milan, Italy.

Schuff, D., Johnson, S., and Wattal, S., “Infusing Analytics as a Core Skill for Business School Students,” in Business Intelligence Congress 3, Orlando, Florida. December 16, 2012.

Schymik, G., Corral, K., Schuff, D., and St. Louis, R., “The Effectiveness of Shallow Hierarchies for Document Stores,” in the Proceedings of the 2012 Americas Conference on Information Systems, Seattle, Washington. August 8-12, 2012, Association for Information Systems.

Doyle, M. and Schuff, D., “IS2010: Looking Through the Windshield or the Rear-View Mirror?,” in the Proceedings of the 2012 Americas Conference on Information Systems, Seattle, Washington. August 8-12, 2012, Association for Information Systems.

Schuff, D., Turetken, O., and St. Louis, R.D. “Mitigating Selective Filtering’s Polarizing Effect on Web 2.0 Content,” Proceedings of the 2011 Americas Conference on Information Systems, Detroit, Michigan. August 4-7, 2011, Association for Information Systems.

Mudambi, S. and Schuff, D., “An Exploration of the Drivers of Online Customer Review Engagement,” Academy of Management Annual Meeting, San Antonio, Texas, August 12-16, 2011.

Mudambi, S. and Schuff, D., “Cross-Border Perspectives on Consumer Online Reviews,” Academy of International Business Annual Meeting, Nagoya, Japan, June 24-28, 2011.

Connors, L., Mudambi, S., and Schuff, D. “Is it the Review or the Reviewer? A Multi-Method Approach to Determine the Antecedents of Online Review Helpfulness,” in Proceedings of the 44th Annual Hawaii International Conference on System Sciences, Kauai, HI, January 4-7, 2011, Computer Society Press.

DiRusso, D., Mudambi, S., and Schuff, D. “Price Dispersion in an Online Retail Marketplace,” Academy of Management Annual Meeting, Montreal, Canada, August 6-10, 2010.

Mudambi, S. and Schuff, D. “What Makes a Helpful Online Review? An Elaboration Likelihood Perspective,” INFORMS Marketing Science, Ann Arbor, MI, June 4-6, 2009.

Mudambi, S. and Schuff, D. “An Elaboration Likelihood Perspective on Online Customer Reviews,” Winter American Marketing Association Conference, Tampa, FL, February 20-23, 2009.

Corral, K., Schuff, D., St. Louis, R., and Turetken, O., “A Model for Estimating the Savings from Dimensional Search versus Keyword Search,” in the Proceedings of the 2007 Americas Conference on Information Systems, Keystone, Colorado. August 9-12, 2007, Association for Information Systems, paper 344.

Taylor, S., Schuff, D., and Turetken, O., “Facilitating Browsing with Information Visualization: A Cognitive Fit Perspective,” in Proceedings of the 2007 Americas Conference on Information Systems, Keystone, Colorado. August 9-12, 2007, Association for Information Systems, paper 327.

Schymik, G., Corral, K., Schuff, D., and St. Louis, R., “Architecting a Dimensional Document Warehouse,” in Proceedings of the 40th Annual Hawaii International Conference on System Sciences, Waikoloa, HI. January 3-6, 2007, Computer Society Press, pp. 216-223.

Schymik, G., Corral, K., Schuff, D., and St. Louis, R., “Improving Document Retrieval through a Browsable Interface: The Dimensional Document Store,” in Proceedings of the 2006 Americas Conference on Information Systems, Acapulco, Mexico. August 4-6, 2006, Association for Information Systems, paper 210.

Asif, Z. and Schuff, D., “A Process-Based Framework for Assessing IT Value,” in Proceedings of the 2005 Americas Conference on Information Systems, Omaha, Nebraska. August 11-14, 2005, Association for Information Systems, pp. 324-328.

Turetken, O. and Schuff, D., “The Use of Fisheye View Visualizations in Understanding Business Processes,” in Proceedings of the 2002 European Conference of Information Systems, Gdansk, Poland. June 4-6, 2002. pp. 322-330.

Dowling, K., Schuff, D., and St. Louis, R., “Star Join versus Normalized Relational Schemas: Does it Really Make a Difference to End-Users?,” in Proceedings of the 2001 Americas Conference on Information Systems, Boston, Massachusetts. August 3-5, 2001, Association for Information Systems, pp. 403-405.

Hovav, A., Patnayakuni, R., and Schuff, D., “Internet Technology Diffusion: The Adoption of IPv6,” in Proceedings of the 2001 European Conference on Information Systems, Bled, Slovenia. June 27-29, 2001. pp. 468-473.

Gill, M. and Schuff, D., “The application of the workflow primitive framework to e-commerce business-to-business processes: Enhancing the ‘electronic supply chain’” in Proceedings of the 2000 Americas Conference on Information Systems, Long Beach, CA. August 10-13, 2000, Association for Information Systems, pp. 562-564.

Gill, M., Gregg, D., Schuff, D., Goul M., and Santanam, R., “Automating distributed workflow for electronic commerce: A model for building meta-workflow components,” in Proceedings of the 1999 Americas Conference on Information Systems, Milwaukee, WI. August 13-15, 1999, Association for Information Systems, pp. 871-873. (presenter)

OTHER ACTIVITIES

Schuff, D. and Mandviwalla, M. “Social Education and The FoxMIS Community Site,” Educause 2012 Conference, November 6-9, 2012, Denver, CO.

Schuff, D. and Mandviwalla, M. “Making Education Social: The FoxMIS Community Site,” CampusTechnology Summer 2012 Conference, July 16-19, Boston, MA.

Schuff, D. and Mandviwalla, M. “Making Education Social: The FoxMIS Community Site,” CT Forum Conference, April 30-May 3, 2012, Long Beach, CA.

Schuff, D., Oguekwe, U., Rushi, N., McAghon, M., and Nuschke, P., “Next Generation Business Application Interfaces: Lessons from Video Games,” The IBIT Report. January 2012.

Corral, K., Schuff, D., Schymik, G., and St. Louis, R., “Strategies for Document Management,” International Journal of Business Intelligence Research. 1(1) (January 2010). pp. 64-83.

Corral, K., Schuff, D., Schymik, G., and St. Louis, R., “Estimating the Cost of Semantic Indeterminacy in Enterprise Search: A Model Oriented Approach,” 2009 Joint SIGDSS and Teradata University Network Workshop and Congress, Phoenix, Arizona. December 15, 2009.

Schuff, D., DeLuca, J.A., and Hamilton, B.W., “Business in the Blogosphere: Corporate Blogging.” The IBIT Report. November 2009.

Wattal, S., Schuff, D., and Mandviwalla, M. “Does the Internet matter? A study of the 2008 presidential primaries.” The IBIT Report. November 2008.

Corral, K., Schuff, D., Schymik, G., and St. Louis, R., “Architecting a Dimensional Document Warehouse,” Business Intelligence Journal. 12(2) (Second Quarter 2007). pp. 34-41.

Schuff, D. and Turetken, O., “FeedWiz: Using Automated Document Clustering to “Map the Blogosphere,” 4th Annual SIGDSS Pre-ICIS Workshop on Decision Support Systems, Milwaukee, WI. December 10, 2006.

Schuff, D., Turetken, O., and Corral, K. “Comparing the Effect of Alternative Data Warehouse Schemas on End User Comprehension Level,” 3rd Annual SIGDSS Pre-ICIS Workshop on Decision Support Systems, Las Vegas, NV. December 11, 2005.

Workshop: Breaking the Complexity Barrier for DSS Tools: How to Get Non-Technical Managers to Use Technical Tools (with Chenoweth, T., Dowling, K., and St. Louis, R.D.), AIS Americas Conference on Information Systems,Long Beach, CA. August 10-13, 2000.

Contact Information

210E Speakman Hall
1810 North 13th Street
Philadelphia, PA 19122-6083
215.204.3078
schuff@temple.edu | @dschuff

Office Hours

Tuesdays and Thursdays, 2:00 - 3:00

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