Marketing Research & Business Development Intern
- Information about the organization (e.g., type, size, location, specific division/department in which you are employed)
Stuzo is a small sized marketing insights company located on 211 n 13th street. Stuzo provides a variety of business solutions ranging from insights platforms that come with consultations and app/website development for clients. I worked alongside the marketing and business development team and performed a variety of tasks. I did marketing research which was purposed for the company’s insights site. I also managed this site, added articles, changed data, and many other tasks for this site. I also worked with a production team to help the company launch a new site cstoreconsumerinsights.com. Here – a collection of market insight videos which I created are stored and purposed for clients to use as a resource.
- Job function (e.g., overall role, assigned tasks
I was a marketing research and business development intern, but my roles varied across many different business functions. I worked alongside developers, scrummasters, and project managers, and I helped the company launch a new website. Also, I did a lot of marketing research, website management, and additional video editing work.
- Examples of projects (e.g., list the projects you worked on and what you accomplished)
I edited a series of videos when I worked for this company earlier as an independent contractor, and I worked on embedding all of these videos onto the site, adding important information to the site, and helping out with QA. I was glad to perform some critical work for this site to launch, and it was great seeing all the videos I created before becoming an intern come to life on this site. I also performed market research. The company has a rankings list of company’s in the convenience and gas station industry, and I was responsible for managing and updating all of these companies. Although I spent a lot of time in spreadsheets and words during the research process, I spent an equal amount of time in WordPress. I had to upload and manage all of these companies and keep the site updated with current industry news.
- What you learned and how it relates to your major (e.g., describe what you learned from this internship in the context of specific courses).
I learned the stages of production for a website, which directly related to the inner workings of development that we learned in MIS 3501. Although I didn’t do much coding, I learned about the number of steps, team members, scheduling, and much more needed to develop a website and launch it to market. It helped me understand the role of a project manager, and it allowed me to get some industry experience that would help me attain the role of a project manager sometime later in my career.