RUNWAY in Your Closet

Greetings, my dear followers. Today I’m going to cove a topic that is not really related to fashion, but definitely is relevant to all of you. If you are following my or anyone’s else blog, then most likely you have a certain level of interest in Social Media. Moreover, I’m sure that many of you have your own blogs or even websites. Thus, we all have something in common – an attempt to enhance our online presence and drive traffic to our online profiles. Recently I had a chance to speak with a young entrepreneur who recently graduated from Drexel and has a very feasible plan to start her own social media consulting company, Eva White. Eva shared some valuable experiences relating to social media management. She acknowledged that the execution of Social Media strategy can be very overwhelming and time-consuming. Thus, “it can never be your part-time activity.”  She also shared some valuable tips on effective social media management. First of all, she suggested to select a couple of blogs with quality and rich content that have a great amount of interaction with the followers. Second, constantly post quality content on your own blog or website to increase followers loyalty and make them trust your blog. It’s important to stay on the top of latest news and fresh material  - use Google Alerst, Google Reader, and AllTop for quality content curation. Finally, Eva recommended to never get obsessed with the amount of followers you have (especially on Twitter). There are so many Twitter accounts that offer you a gazillion of followers if you retweet their meaningless tweets. Never fall for that. Even though they will drive followers to your account, most of them have fake accounts and will never make a positive contribution to the content of your blog. In other words, Eva suggested to focus on quality followers, those who are sincerely interested in your topic and professionally established their online presence.

Hope you find Eva’s tips helpful. I certainly do.