In a recent Computop report, a survey of over 1,900 consumers in the US and UK indicated that 71% of consumers would check that SSL certificates of ecommerce sites they shopped, and 61% would check the liability policies. Respondents were also asked which biometric features they’d use for authentication, and fingerprints was the top choice (35%), but 41% rejected biometric authentication altogether. It was pleased to see that so many consumers are aware of the importance of ecommerce security. However, online sales kept growing because even though consumers knew the security risks of ecommerce, its convenience outweighed its security concerns.
The Black Friday and Cyber Monday are coming soon, and ecommerce companies are preparing for the boosting sales. On the other hand, fraudsters and cyber-gangs are also preparing for attacks targeting on both retailers and shoppers. Retailers should ensure that all site extensions are updated, the proper firewalls are configured on sites. Shopper need to avoid clicking on sketchy advertisements。
I wish most consumers planning to shop on Black Friday or Cyber Monday had a chance to read your post, or at least see this article that you shared with us. I’m happy to see that more and more online shoppers are becoming aware of cyber security risks associated with online shopping. I can even say that I was not expect the numbers to be this high.