Social Media Marketing with Brian Hart
Sponsoring Organization: Blackstone LaunchPad
Details:
What: Temple grad Brian Hart shared his insight and experience with social media marketing.
Where: the Blackstone LaunchPad
When: Thursday, April 12th @ 4PM
What I learned:
I learned how Brian started his company by having a good social media presence, specifically on Twitter and LinkedIn. He explained the purpose of both of these social networks and what is appropriate on both. Brian mentioned how useful Twitter can be for social media marketing because it is appropriate to follow people who you don’t necessarily know as compared to Linkedin, where you only connect with people that you know. I also learned that making separate accounts for businesses is extremely important. At one of his first jobs, Brian got attention from his employers due to his initiative to create social media accounts that didn’t previously exist, in addition to a separate blog specifically for the company. Brian also touched on the times that are appropriate to post, which for Linkedin is mostly in the morning, Tuesdays through Thursdays.
Related to coursework/career goals:
This info session was related to my career goals because building an online brand is important for any career path. At some point in my life, I would like to start my own business and social media marketing and a significant general online presence is a very important factor. In addition, what I learned is important relating to building my own personal brand. I am starting to build my online brand right now and my social media presence and way I appear online can help me grow or also have a negative impact on me in the future.