• Thumbnail Mercedes-Benz has released Active Night View Assist Plus in cars which is meant to detect pedestrians on the road ahead by highlighting them on the display in the car using infra-red light projectors.  Once a pedestrian is detected, a spotlight is shown on them, meant to warn the driver and pedestrian.  A person can be detected [...]

  • Very neat idea and I believe one of our peers presented something similar to this for his Project 1 proposal. Agree that this is sustaining in the TV market and am also curious to see how Samsung introduces this to the market. I am also curious as to how expensive this will be initially and [...]

  • Couldn’t this be considered a sustaining innovation? On my blackberry currently, I have a function in which all messages to my phone (email, text, blackberry messenger and facebook) go to one application. This technology seems very similar to that except that it has capability to host messages from various other applications as well. For that [...]

  • Thumbnail This device is an attachment that goes on the end of the guitar’s fretboard.  The purpose of this is to hold a smartphone in place while the guitarists plays.  Many expressed frustration that there are so many great guitar applications on smartphones, however, it is difficult to hold the phone in place while playing the guitar [...]

  • ThumbnailIn the United Arab Emirates, inventor Haidar Taleb has created a Solar Powered Wheel Chair which he has used to travel 141.7 km without stopping from Masdar City to Sharjah.  This journey has placed him in the Guinness Book of World Records.  The wheel chair has ” four 20W batteries that are charged by solar panels.”  [...]

  • Agreed. This seems like a great sustaining innovation in terms of the business of recycling phones. This provides great incentives for people to recycle, especially the turnover rate of phones seems to be increasing as more new technology is introduced to the market.

  • I don’t think this product has much of a future. The technology does not seem to be unique from what the IPad is offering, aside from ease of use and lower price. IPad has already created such a name for itself, that it does not seem that this product can really compete. Completely agree that [...]

  • I agree with your argument. This would definitely be a technology being used in a new context. This could be a definite improvement to help find stolen cars and catch thieves. Good post!

  • ThumbnailThis technology suggests that body movements can be used as a remote control when using the computer or watching television.  For example, if you no longer want to watch a DVD on your laptop, you could simply raise your hand to the web cam indicating the command to ‘Stop’.  Toshiba has currently introduced a laptop with [...]

  • I agree that this technology has the potential to be extremely useful, especially for medical purposes. It could definitely improve organization of medical files and personal history. In my opinion, this would be considered a non-market context because RFID already exists, but would be used in a completely different way.

  • Thumbnail Recently at a meeting of the Association of the U.S. Army, new uses of the IPad and Smartphone apps were presented to the organization, which could potentially enhance tactics of the army.  Specifically, the large IPad screen and GPS mapping could be useful to locate enemies and allies.  Also, a  new system called Raytheon Advanced Tactical [...]

  • I completely agree with your argument that this technology is a sustaining innovation and targets undershot consumers. The idea of joining the gaming world with the real world is a concept that has been explored by other gaming companies, however, this new technology has expanded on the idea and has attempted to enhance the development [...]

  • I somewhat disagree with the sustaining innovation argument. In terms of context, no other cafe/coffee shops have utilized this form of technology and integration of incorporating news with other companies into their business. For this reason, I think that this new technology could be considered to be ‘non-market context.’

  • Thumbnail Microsoft recently launched the Microsoft Phone 7 that operates on the Windows 7 operating system.  Since Microsoft’s last phone was a failure (the Kin), they have tried to reinvent their latest phones and position it in a new way that appeals to consumers.  The phones operating on the Windows 7 OS will allow the phone to [...]

  • I agree that this is an example of a sustaining innovation targeting undershot consumers. This form of technology serves those who currently use things with touch screens (phones, ipad etc) and find it difficult to type, maneuver around the screen or find the correct finger placement. I think that this sustains the touch screen technology [...]

  • I really like this post-definitely made me think. Although, I do somewhat agree that many of the examples we discussed in class fell into the ‘overshot and undershot’ categories, I do think that it is possible for new technologies to be developed that are completely unique to anything else that exists. I do not want [...]

  • I agree with undershot. This will definitely reach a new ‘gaming’ potential and enhance the current customers experience/interaction with the game.

  • ThumbnailIn 2007, Microsoft launched a touch screen table top computer called, Surface.  This computer is built into a table with a 30in. touchscreen panel and  is responsive to touch,electronics and bar codes.  The computer costs between $5000 and $10,000 dollars and was originally intended for business use.  T-Mobile, Starwood Hotels and Harrah’s casino…[Read more]

  • Eric Enders (MIS Major) and I (Marketing Major) will be working together.

    We will be doing the innovation analysis project on handheld e-books, such as The Kindle.

  • I agree with Stacy. The innovation is now in the hands of the Twitter users; that itself is innovative in comparison to other social networking tools that leave little room for user creativity (in the sense of determining how the technology will be used and what its purpose will be).

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