• ThumbnailThe PlayStation Phone is a cross between the Samsung Captivate and the PSP Go —  it’s a landscape slider with game controls in place of the typical QWERTY keyboard. It also has a D-pad, but the familiar joysticks have been replaced with a “long touch pad” for analog controls. It also has the standard PSP and shoulder buttons.It [...]

  • ThumbnailFrom this project, I learned that there are various ways to evaluate technology enabled innovative products. While they all may not be the most beneficial to every project, they should still be considered valid. It would probably be wise for companies to use a combination of some type of cost-benefit analysis, as well as one about [...]

  • I chose to use this evaluation method because it looks at the technology itself, as opposed to the company.  The technology is just as important as the company creating it, if not more so.  Below are six different categories used to evaluate a particular technology, as well as a link to website it is from. Relative Advantage [...]

  • SWOT Analysis Nintendo Strengths: history with creative gaming, low upfront costs, past success with family gaming model, extensive experience in the video game industry Weaknesses: console power, smaller game selection Opportunities: the first to introduce motion technology in video games – gives it experience to expand the technology Threats:…[Read more]

  • Nintendo After looking at Nintendo’s balance sheet, it is still in a much better position than Microsoft and Sony to innovate.  It has total assets of about $1,760,000, while only having about $430,000 in total liabilities.  The large difference between assets and liabilities gives Nintendo the opportunity to experiment, whereas its larger…[Read more]

  • Thumbnail Cost-Benefit Analysis Uses the monetary value of initial and ongoing expenses vs. expected return. Costs and future returns are estimated using present value discounting. This is done to put relevant costs and benefits on equal “monetary footing.” The company chooses a discount rate, which is then used to compute all relevant future costs and…[Read more]

  • ThumbnailOverview The goal of this blog is to identify and analyze three different methods to evaluate motion technology in video games.  In addition, I will also discuss the pros and cons of each method, as well as the application of each method to video game motion technology. Finally, I will assess my work and discuss what [...]

  • ThumbnailSamsung is developing a flexible OLED 3DTV.  It’s currently not on the market yet, but Samsung hopes this technology will be available within the next 5-10 years.  The TV is able to bend because it uses a special type of plastic display as opposed to glass currently in use.  I would consider this kind of product [...]

  • Thumbnail Price Check is an iPhone App that can make shopping easier for people. You hold an item’s barcode up to the iPhone, scan it, then Price Check will automatically check amazon.com to see if the item is cheaper online than it is right there in the store. There are four different ways to scan items: barcodes, you [...]

  • This is a great idea. I think a lot of people don’t recycle electronics because they’re not sure what the process is and all of the environmental hazards that come with getting rid of them. I would consider this to be a sustaining innovation of the recycling process that is already in place. My concern [...]

  • I agree with both posters. It would be interesting to see what the costs are for this kind of technology. Bank of America in particular may want to adopt this technology as soon as possible since they are supposedly going to be charging their customers just to bank with a teller. I for one don’t [...]

  • The Kinect could be for overshot customers, but I felt it was more for undershot customers due to the costs of the system. I don’t see it catering to nonconsumers either due to its price. If you buy the Wii, you already have everything you need to get motion technology. If you buy the Kinect, [...]

  • ThumbnailThe Department of Defense’s Defense Advanced Research Projects Agency is working on creating more functional prosthetic limbs. These new prosthetic limbs will be controlled by signals within the brain, making them more natural to use.  They’re hoping to make them available within the next five to 10 years. For a prosthetic arm, amputees would…[Read more]

  • This is a cool idea. This would most definitely be a sustaining innovation, since it is just improving upon existing technology. I agree that it is catering to undershot customers, seeking to improve the services already available to them. This should be something that major cities around the world look into, as traffic congestion is [...]

  • ThumbnailStrategic Choices Nintendo has positioned itself to employ an emergent strategy process.  The business has been built to learn and adapt to markets as opposed to resisting change.  The designer of the Wii stated that the Nintendo DS influenced the design of the Wii, stating they wanted to focus on player interaction. Nintendo simply took the [...]

  • ThumbnailHere is an analysis of each company’s resources, processes, and values.  Or as Christensen calls it, The Tale of the Tape.




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    The Sword and the Shield

    Identifying Asymmetries of Motivation and Skills

    Identifying Incumbent Response Strategies

  • ThumbnailWho Is It Made For? The Microsoft Kinect was made for undershot consumers.  Undershot consumers are consumers “for whom existing products are not good enough.”  They will “consume a product but are frustrated with its limitations.”  like the PlayStation 3, customers who purchased an Xbox 360 wanted powerful hardware and superb graphics.  The…[Read more]

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