I think what I’m taking away from this class is that in order to have a significant social media/blog presence in the ever expanding Internet, you need to be consistent with your content and be aware of new tools that you can use. I think one of main learning points of the class is that [...]

I decided to do my offline marketing campaign using QR codes. The goal of this campaign was to increase mobile traffic to my site by printing out flyers with QR codes on them. The first thing that I did was go to Kaywa and generator a QR code for my site. After that I saved the [...]

Hi everybody, For the FACEGRP task, I decided to make a LinkedIn group page for the Temple University Career Center . I am currently the web intern at the Career Center, so I decided to make a LinkedIn group page since the Career Center didn’t have one. Creating the page was fairly basic. I just put [...]

Here are the first three badges that I collected on Foursquare: Newbie Badge I collected the Newbie badge at my first check-in on April 14th.  Players will collect this badge at their first Foursquare check-in.   School Night Badge Players collect the School Night badge when they check in to a college facility after 3:00am. I got this during [...]

Here is a screen capture of my Foursquare points from April 14th to April 21st

Hey everybody,

Here is the slideshow for my class presentation on QR codes:

My experiences with viral marketing have usually involved entertainment products, such as movies, music, or video games. In these cases, the entertainment companies would make teasers or snippets and post them to YouTube. From there, the videos are typically embedded on sites all over the Internet, including blogs and social networks. Whenever I…[Read more]

Hey folks! So, for my mobile media class we have to create a concept design for a mobile game. My game is titled “King of the Campus” and is basically a version of ‘king of the hill’ except it’s played using smartphones and QR codes. For the final part of the assignment, we have to [...]

Hi everybody, As I mentioned before on this blog, I am the Google Ambassador for Temple University. Every year, Google runs the Ambassador Program and invites all of the Google ambassadors to Mountain View, California for the Google Ambassador Summit. The Summit is basically an orientation for the Ambassadors at the beginning of each school [...]

Foursquare is a location-based social network website tailored to be used by mobile phones. Using Foursquare, users can “check-in” to locations that they are at and earn badges/points.  Users can then compete with other Foursquare users for points or to become “mayor” of a spot. A mayor is somebody who has the most check-ins at that [...]

Social media is different from traditional media in the sense that traditional media relied on simply putting out a message and hoping that it will be accepted by the masses, while social media relies on brands asking customers or potential customers what the brand can do to maintain customer satisfaction. It basically means that social [...]

Hey folks,
Here is a slideshow of my first class presentation on Trent Reznor.

The founders of the company we chose are Nish Patel, Matt Muchnick and Chris Zachariah and established Verde Styles in 2008. The idea for Verde Styles originated as a project for school. The project was based on sales of wristbands that supported the idea of “Being Greene”. The idea of the project evolved into Verde [...]

I decided that there are two promotion activities that I wanted to do in order to increase traffic to my blog. The two things I decided to do are: developing QR codes to direct mobile traffic to my blog and submitting blog links on StumbleUpon and Digg. QR Codes: a) For this activity all I [...]

The first brand that I examined was Google. I visited Google’s website and found the ‘ Press Center ‘ section. On the left-hand side of the ‘Press Center’ page, they contain links to directories for the Facebook and Twitter accounts for Google and its products. They clearly have a presence on both sites, with accounts made for Google in [...]