Social Media Innovation is a course that connects business and the new world order of marketing. The course provides students with the knowledge and capabilities to utilize what the web 2.0 is all about. This course is not only about the internet but being able to get the students to think critically about how to use [...]

I have never actually been a part of Viral Marketing from the design and implementation side but I have participated in them by viewing them. Youtube is filled with viral marketing video’s and there are a lot of companies out there utilizing Youtube’s ability to reach a large number of people. These video’s can be [...]

So it seems as if there has been a few misconceptions of what social media is. I can not give a definite answer because I am not god I can only give my opinion. First I would like to define media: “the means of communication, as radio and television, newspapers, and magazines, that reach or [...]

What seemed like yesterday I heard the news that Volkswagen was bringing the beetle back. This was in 1997 when my aunt sent me pictures of the ‘new’ beetle still wrapped in plastic because it was not fully launched yet. To recap, the original beetle was a success selling over 21 million world wide which [...]

Embedding Youtube video’s into your PowerPoint is not as simple as copy and pasting the embedding html. The Powerpoint below shows step by step (through images) instructions on how to do so with Microsoft Office 2010. 2007 is similar but some of the buttons are in different locations. Click the image below to view the PowerPoint. [...]

One of the easiest ways of promoting your blog is to have an RSS feed. If you allow people to link your blog to their site, blog, twitter…etc the number of people that will see your blog. I actually use two sites RSS feeds on my blog. They allow me to see up-to-date information from various [...]

With social media being the new marketing tool, does every company utilize them? Are large company/corporations still relying on old advertising/marketing tools such TV and Physical locations? I chose two companies, that are important to me and that are large in comparison to brand awareness, and will research their social media involvement. [Read more]

The book, ‘The Starfish and the Spider’, was about the similarities and differences between centralized and decentralized organization structures. To bring this to a real world perspective I would like to use my past jobs as an example. I have worked as a landscaper for most of my employed career so I figured that was [...]

SPRING BREAK So as we all know Spring Break was last week and us students had a week off of school to travel or relax (or do work). A few of my friends planned a trip to New Orleans for what was the first time in a very long time that Fat Tuesday landed on the [...]

Christine talks about ‘fellow believers’ and the question arose if that is the same thing as ideology. Ideology is “the body of ideas reflecting the social needs and aspirations of an individual, group, class, or culture” (ideology), therefore I would say Yes it is the same thing. The fellow believers are those that share common [...]

So being a marketing major I have to do some research on company’s from time-to-time in my classes. Recently in my Consumer Buyer Behavior we had to form groups and decide on a topic for a semester long research project. Each of the group members have to choose a company from that industry. My group [...]

Does Facebook and news go hand-in-hand? Honestly I would say it does. A large number of people use Facebook as their only source of news now. Most people when getting on the internet go to Facebook right away. I do not see why news company’s wouldn’t utilize Facebook. Instead of having to go to every news [...]