MIS 0855: Data Science Spring 2017
Section 002, Instructor: Larry Dignan

Data, analytics outlook for marketing, advertising

Published January 30, 2017 | By Lawrence Dignan

Some of you noted you have a focus communication, PR, advertising and marketing. Here’s an IAB report/outlook on emerging data trends in advertising (as it applies to digital media).

 

 

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Larry Dignan lawrence.dignan@temple.edu Alter Hall 232 267.614.6467 Class time: 5:30-8pm, Mondays Office hours: Monday half hour before class, half hour after class or by appointment. ITA: Nathan Pham. Contact via email at Nathan.Pham@temple.edu
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