Section 003, Instructor: Shana Pote

Weekly Question #2: Complete by January 27, 2016

Leave your response as a comment on this post by the beginning of class on January 27, 2016. Remember, it only needs to be three or four sentences. For these weekly questions, I’m mainly interested in your opinions, not so much particular “facts” from the class!

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Here is the question (well, it’s not really a question):

Find a online article dated within last two weeks from a credible source that has something to do with data. It can be about the role of data or an interesting data-driven analysis. It should also be relevant to your major and of interest to you. Copy and paste the URL directly into your response followed by a few sentences that explain what is interesting about it.

You can use any of the sources under the “Great Data Sites” menu on the right sidebar of this page, or you can use any online news or magazine site.

64 Responses to Weekly Question #2: Complete by January 27, 2016

  • Profile photo of Jose X Villanueva

    http://www.forbes.com/sites/bernardmarr/2016/01/20/how-big-data-is-disrupting-law-firms-and-the-legal-profession/2/#2715e4857a0b2f6742e65954

    I found this article especially interesting since it has to do with something that most people don’t usually think of when they think of Big Data. In terms of growth, I think that data can help propel the legal field forward light years. Most of the time Lawyers spend their time preparing and researching cases, with the help of data and programs it could help make lawyers lives a lot easier and more efficient.

  • Profile photo of Akshat A Shah

    http://www.forbes.com/sites/rogertrapp/2016/01/20/with-so-much-data-at-hand-why-are-leaders-so-confused-and-badly-informed/#2715e4857a0b2fdb54c927e4

    I found this article very interesting because many businesses use statistics and data to make profit. However, some of them are not confident enough to use the data they have gathered, so their businesses start to decline. They pay all of these data analysis people money to gather and analyze the data that they do not use. If they used the data the experts have gathered, then they will have a better shot a earning more money.

  • Profile photo of Kashif Hasan Malik

    http://www.cbronline.com/news/verticals/finance/how-barclays-is-cashing-in-on-big-data-hadoop-to-stay-ahead-in-fintech-4785259

    This article was interesting because it shows how banks can use big data to their benefit and get an edge over their competitors. For example, Barclays is beginning to realize that this specific data is “not only for the IT department but it can be used as a customer assets that can treat effectively as a business.” If other Banks and financial planners use data and big data to their advantage, then they can gain the advantage of their competitors and excel at growing.

  • Profile photo of Ashley Charlton

    http://www.wsj.com/articles/u-s-tech-companies-bring-encryption-battle-to-davos-1453320950

    This article was interesting because the request for more data and more surveillance is causing tensions between different governments and technology companies. Governments want U.S. technology companies to give them more information, however the U.S. can’t really do that. These governments, such as the European government, want more data on people’s devices to help combat terrorism. It is difficult for the U.S. to give out more information due to a law that is in place, only limited personal information can be turned over to the other governments.

  • http://fivethirtyeight.com/features/a-history-of-data-in-american-politics-part-1-william-jennings-bryan-to-barack-obama/
    In this article we see how data has been used throughout history as a tool in american politics. The article describes how in 1891 Chairman of the Republican National Committee, James Clarkson, spent two years building a voter file that featured the “age, occupation, nativity, residence and all the other facts in each votersʼ life, and had them arranged alphabetically, so that literature could be sent constantly to every voter directly.” This was interesting because it goes to show how vital data has been to our society over the course of our history.

  • Profile photo of Alice Nguyen

    http://www.techrepublic.com/article/datas-new-home-your-companys-balance-sheet/

    This article is interesting because it points out how data is now the new question mark for the accounting departments and corporations as a whole. Data is an asset that could amount to trillions in value; it can be depreciated, exchanged and used to make predictions and/or insight; and there is also a cost in maintenance and safekeeping of data. However, it’s hard to manage what you can’t measure; and so companies have to find a way to monetize the costs and benefits of data if they want to stay relevant in the era of digital business.

  • Profile photo of Isaiah J Carroll

    http://profusion.com/2016/01/14/how-data-will-shape-finance-in-2016/
    I found interest in this article because it mentioned how some of the big banks are integrating Apple payment systems. I known Apple for their ipods, iphones, and ipads, but for them to be making a leap into the world of banking is pretty impressive. At the same time I feel like Apple should stay in its lane and continue to dominate the cellular industry. Another thing is that all Apple products run together and by them getting involved in banking it can only make you think that cyber theft and ID theft will become an easier task for even the average person to do.

  • http://ww2.cfo.com/management-accounting/2014/03/accountings-big-data-problem/
    I found this article interesting because it connected what we will be learning in this course with my accounting major. The article explains how Big Data can enhance an accountant’s skills. I now know ways that Data Science will be beneficial to me in my career path.

  • http://fivethirtyeight.com/features/record-snow-dc-blizzard/
    I found this article interesting, especially after waking up to so much snow this Saturday. The article used data to predict that the originally estimated eight to twelve inches of snowfall would fall short of the overall accumulation in the metro area: twelve to eighteen inches. Assuring heavy wind and snow and a weekend indoors.

  • Profile photo of Jacob Hacker

    http://www.bloomberg.com/features/2016-millionaire-odds/

    This was in interesting article from the Bloomberg business report. It collected a lot of data on the basis of how likely you are to become a millionaire. It shows really cool graphs and charts visualizing the chance you’ll become a millionaire. It takes into consideration your age, race, and education level. I found this interesting and relate-able because, well, who doesn’t want to be a millionaire.

  • Profile photo of Katherine Braccio

    http://fivethirtyeight.com/features/us-markets-china/

    This article, titled “US Markets Won’t Necessarily Follow China into the Abyss”, commented on the mini market meltdown of US Stock Markets the morning of January 20, 2016. It asked the question whether China’s volatile markets and economy caused the mini meltdown, and if this pattern would continue in the future. Recently, China’s stock markets have dropped over 40% since last June, and there is some correlation between the Shanghai Composite and the U.S. Stock Market. However, this correlation has only been consistent since mid 2014.

  • Profile photo of Gabriella C Baldini

    http://fivethirtyeight.com/features/the-most-ominous-snow-forecasts-for-new-york-city-were-right/
    Having lived in Manhattan for 7 years, this article caught my eye. It talks about and compares the city’s storm forecast for this weekend with that from last January when New York was supposed to get hit with almost 2 feet of snow. In reality, we barely got anything close to that amount last year, and I’m sure as a result this year many New Yorkers were far more skeptical. The article says how this year the forecasts gave such a wide range of possibilities, with actual data minimums and maximums for snowfall (from less than an inch to 23 inches), that it made it hard to know what to expect. Ironically, the city is close to hitting the forecasters’ maximum prediction of 23 inches (whereas last year it only snowed a few inches, contradicting forecasts of over a foot and half).

  • This article talks about how L’Oreal Paris used programmatic advertising to almost double there revenue over the past year. Using what the article referred to as DMP or Data Management Platform, the company was able to better understand their demographics. They abstracted WHO wanted to buy WHAT, WHEN they wanted to do it and WHERE. They then invested in paid media in Google display and social channels. According to the writer, “With the various audiences, L’Oreal was able to target messages to the right audience at the right time and at the right place on a user’s web experience.”

  • Profile photo of Brandon K Shaffer

    http://fivethirtyeight.com/features/fivethirtyeights-guide-to-predicting-the-oscars/
    All movie watchers love watching the oscars to see which of their favorite actors will win film making’s biggest award. FiveThirtyEight.com developed an “election model” to predict which actors and actresses are most likely to win an award for the category that they are nominated. Their model is created by taking the data from previous awards that actors/actresses have won. They then test to see if that award has any correlation with who will win the Oscar. Depending on the award they’ve won, they are given points based on how likely the winner of that award is to win an Oscar. The person or movie with the most points will be most likely to win an award at the Oscars.

  • http://www.bloomberg.com/graphics/2015-drug-prices/
    The article “The U.S. Pays a Lot More for Top Drugs Than Other Countries” states that the US has the highest price for brand name prescriptions than any other fast developing country. The medicare companies are not able to deal with the drug companies directly, meaning they have to deal with the middle man who gets to set the discount on the drugs to profit as much as possible. The brand name companies are able to maximize profit before the generic brands start issuing out their version at a far more discounted price. The brand name companies stated prices are where they’re at due to research and development.

  • Profile photo of Colin P Krouse

    http://news.mit.edu/2016/quantum-approach-big-data-0125

    This article is interesting because it addresses some of the problems with analyzing data that we have discussed in class. MIT has developed an algorithm that assesses data based on topology, which means that data collected, such as the amount of something or how many parts of it are connected, remains the same no matter what way the rest of the data can be stretched. The algorithm can be used to make decisions based on factors like these to minimize error in the way data is collected and analyzed.

  • Profile photo of Craig Jacob Kestecher

    http://fivethirtyeight.com/features/why-isnt-anyone-talking-about-the-deficit-anymore/

    I am currently a finance major and very interested in politics. After reading this article I realized that the federal deficit is not debated as much as the previous presidential campaign. The data demonstrates the steady decline in interest of the deficit, however I believe it is still a major issue that deserves more focus than it is receiving at the moment. I am closely following the primaries and enjoy listening to the candidates debate many topics; however, I cannot recall one deficit spending or debt related question appear in any of the debates I have watched.

  • http://www.techrepublic.com/article/datas-new-home-your-companys-balance-sheet/

    This article is interesting because it discusses data as being considered a tangible asset on balance sheets. As an accounting major, balance sheets are extremely relevant to my future career so this article was relative. The author discusses how if data were to be listed as an asset on balance sheets, there would be a need to find a corresponding cost such as time spent collecting and refining the data. This article thought of data in an extremely unique manner.

  • Profile photo of Junaid K Farnum

    http://www.pewinternet.org/2016/01/14/privacy-and-information-sharing/
    What sparked my interest in regards to the subject matter on this article is how it closely relates to the discussions we were having in class on privacy and personal information being put online for both public and private personal use. As the article points out many internet users choose how they share their personal information based on the context in which it is used, often using their discretion on how much they share based on the benefits that they yield from the type of service that is provided using their personal information. These range from services such as sharing health information which is vital to street surveillance camera’s which depending on the individual would deem the use of their personal information acceptable or not.

  • Profile photo of Shuyue Ding

    http://memeburn.com/2016/01/five-big-data-trends-that-will-impact-south-africa-in-2016/ Five big data trends that will impact South Africa in 2016

    I am a MIS major. This is my first MIS class, so I really do not know much about it. However, I always be excited about information and data. Big data is now being offered at universities in South Africa, and I am so happy for them. This article also mentions that we are a part of it and we can make money from it. As a business major, I agree that this article said “Big Data to truly understand their customers in order to offer them tailor made solutions.” This is so true.

  • The article I found is the one that the majority of people who never think. It is wired that astronomers and scientist use data from math to discover the planets in solar system instead of using a telescope. To this extent, it is possible to say that data can predict something that people are searching for. And we can also say that data play an important role in our daily life.

  • Here is the link:http://fivethirtyeight.com/features/how-math-and-not-a-telescope-may-have-found-a-new-planet/
    The article “How Math, And Not A Telescope, May Have Found A New Planet” I found is the one that the majority of people who never think. It is wired that astronomers and scientist use data from math to discover the planets in solar system instead of using a telescope. To this extent, it is possible to say that data can predict something that people are searching for. And we can also say that data play an important role in our daily life.

  • Profile photo of Julianne Johnson

    https://ijnet.org/en/blog/how-italian-data-journalism-collaboration-investigated-dark-money-across-europe

    An Italian newspaper and 18 websites owned by the same publisher published a series revealing multiple assets that were stolen from the Italian citizens by the Mafia. Titled “Confiscati Bene,” or “Well Confiscated,” the series was completed in three steps. The first was scraping data from an agency database that held a records of all the stolen assets. They then extracted and curated their content from “some 3,000 pages of documents.” After “Confiscati Bene” was published, it was uploaded to a data catalog and the data continues to be updated.

  • Profile photo of John W Forsythe

    http://blogs.ft.com/ftdata/2016/01/11/datawatch-graduates-in-work/?Authorised=false&_i_location=http%3A%2F%2Fblogs.ft.com%2Fftdata%2F2016%2F01%2F11%2Fdatawatch-graduates-in-work%2F&_i_referer=http%3A%2F%2Fblogs.ft.com%2Fftdata%2F&classification=conditional_standard&iab=barrier-app

    This article is of interest to me because it discusses the percentages of young college graduates who are currently working. As a college student, this data is very helpful and really gives students an idea of how important a degree is in today’s world. In the U.S. right now, about 80% of young college graduates are working. Finally, this data goes to show us that earning a degree doesn’t guarantee anything. I will continue to follow the data concerning these percentages and hope the amount of graduates working increases as I grow closer to graduation.

  • Profile photo of Kennedy Frances Price

    http://www.providencejournal.com/article/20160114/NEWS/160119475
    I am currently an undeclared business major, but I am particularly interested in the long-term effects that concussions have on individuals. The data driven analysis in this article relates to myself personally because of my history with concussions. I have suffered 5 concussions and frequently research articles similar to this. This article demonstrates data based on the amount of young kids and teens who are suffering from concussions, the physical shape they are in, and how they recover. It also explains the patterns of sports related concussion injuries.

  • Profile photo of Mark Anthony Negro

    http://fivethirtyeight.com/features/spurs-warriors-is-the-best-defense-offense-clash-in-nba-history/

    This article is about the Golden State Warriors and San Antonio Spurs basketball game tonight. I am a huge basketball fan so reading this wasn’t even like homework. The two teams are off to a historic start and very rarely does one see such teams play during the regular season. The article from fivethirtyeight dove into the data behind it which made it even more interesting. It went all throughout the history of the league and compared the statistics of great teams playing against each other. It’s prediction is the better defense usually comes out on top that would be the Spurs then.

  • Profile photo of Matthew Major

    http://fivethirtyeight.com/features/the-stock-market-is-not-the-economy/

    This article is titled “The Stock Market is not the Economy”.

    I liked a few things about this article. First off the overall picture, which a lot of people tend to feel otherwise, is that the stock market truly isnt the economy. I am an economics major, and finance is just a sector of economics and many people seem to not understand that. I am not saying that it doesn’t play a role to the health of the economy, because it does. However there are many other factors in play as well. Also, I really enjoyed the wealth inequality statistics that were in the article. When you research this data (which I have done before), it tends to be misleading and somewhat biased to the feelings of the purpose publishing the data. A great example from the article is the data which he states “Americans have more money, but also more debt.”

  • Profile photo of Alexandria M Freeman

    http://fivethirtyeight.com/features/are-we-headed-for-another-recession/
    I found this article interesting because it was seeming that the economy was starting to patch up a bit. This article proves other wise stating how the Stock Market had the worst start of all time. Our economy only seems strong on the surface. Showing how big data like what Obama said in the State of the Union talking about all the upsides of economy he is working toward that when further researched may call for the near down fall. This is not necessarily related to my major but, if there was another recession my major would not be top of priority job wise. Just having a job during a down time such as a recession is as good as it could get.

  • Profile photo of Joshua J Affainie

    http://www.forbes.com/sites/ciocentral/2012/07/05/best-practices-for-managing-big-data/#41a2d895ef02

    I found this article interesting because many business use data to make profit. However, some of them are not familiar with the data they have gathered, and that makes their business decline. If they use the data they will earn more money.

  • http://fivethirtyeight.com/features/the-spurs-bench-could-probably-make-the-playoffs-on-its-own/
    I found this article interesting because I am a big basketball fan, and I am a frequent fantasy sports player. This data is particularly interesting because it has such a crazy hypothesis. However, I think the data provided in the article was used well and proves the hypothesis could be true. I will probably keep this data in mind next time I play Draft Kings, and hopefully it’ll help me win some money for once!

  • Profile photo of Rehan M. Chowdhury

    http://www.espncricinfo.com/magazine/content/story/964643.html

    I find this article very interesting because this article shows what should happen If anyone leads a side for a long long time. Readers can found in this article the performance and captaincy skill of M S dhoni of his early years of captaincy and now. Ian Chappel has nicely stated why the indian cricket team is fail to find the success in the recent past under Dhoni’s captaincy. He also give the solution to BCCI to get rid of current bad patch.

  • Profile photo of Xiaoxu Liu

    http://www.forbes.com/sites/quora/2016/01/21/how-urbanspoon-collects-data/#21f549612b5d
    I found this article interesting because it introduces my favorite mobile app, Urban Spoon. I’ve been using Urban Spoon for months, and I’ve been wondering the way it collects data and the difference between the data sources of Urban Spoon and the data sources of Yelp. After reading this article, I found Urban Spoon uses data from users, magazines and newspapers, while Yelp only collects data from users’ reviews. I think adding data of public media to the database is really a smart move in the rating app market.

  • http://fivethirtyeight.com/features/the-stock-market-is-not-the-economy/
    I am a finance major. The article above comes from five thirty eight and talks about the recent trend in the stock market. Our market has seen a slide, and since the beginning of 2016 has caused concerns for investors. The author notes a handful of other years with the same numerical slide (given a period of days) and notes how some were the result of a nascent recession while others were merely a blip on the radar. The author also points to the poor start in China’s market, and how it may be taking a toll on our market locally.

  • Profile photo of Erin Elizabeth Kelly

    http://fivethirtyeight.com/features/billion-dollar-powerball-lottery/

    I chose this article about the lottery because at my part-time job I am a lottery clerk. I witnessed first hand the Powerball craze when the jackpot hit one billion dollars. In addition, I am an accounting major, so naturally I am interested in numbers, and the few sentences that it mentioned the after-tax jackpot. I found the statistics about the Powerball interesting. I was curious as to how many tickets were sold. I found some of the things that the article stated were shocking. Specifically, where it suggested not to play the Powerball with the intention of making money. I found this a little funny because most people play the lottery to try to get rich.

  • Profile photo of Jordan Timothy Motter

    http://blogs.wsj.com/digits/2016/01/26/waze-to-scoop-up-more-data-through-new-partnerships/

    This article is about how waze is partnering with other companies to help improve their data. They are partnering with a company that is meant for ambulances in order to keep people updated as to where ambulances are, and keep ambulances updated as to where accidents and backups are. It’s interesting that even partnering with a couple of new companies can greatly improve and increase a companies data.

  • Profile photo of Erica Corinne Rudy

    http://skift.com/2016/01/26/new-skift-trends-report-the-future-of-hotel-loyalty-2016/

    As a Tourism and Hospitality Management major and avid traveler, I always want to know I’m getting or giving a good deal when it comes to traveling, especially within hotels. At almost any hotel now, you can sign up for some type of rewards or loyalty program, which encourages guests to continue to come back to the company or specific hotel. In this analysis, loyalty programs are stacked against each other in an era when many hotel chains are merging and buying more products – this may cause some devaluation of the products and services provided by these hotel chains.

  • Profile photo of David J D'Angelo

    http://www.stats.com/data-feeds/
    This site is great for anyone who is interested in any aspects of sports weather it is the stats about the players/games themselves, fantasy sports predictions, and predictions for the games possible outcomes. this website is great for people who love daily fantasy sports so they can construct the best possible team to win a large prize.

  • Profile photo of Colin Kelly

    http://diginomica.com/2016/01/25/what-we-should-really-be-watching-financeaccounting/#.VqfxNlMrLow
    This article is interesting to me, because although I’m currently an Undecided Business major, I’ve been leaning towards Accounting. It talks about different types of analytic tools that Accountants have been developing in order to help track data which in the long run will be able to help business firms and accountants maximize their profits. It discusses how businesses are able to gather data from consumers in order to take advantage of that information in order to reimagine their business in the long run.

  • Profile photo of William G Roman

    http://fivethirtyeight.com/features/the-panthers-first-half-blowouts-are-unprecedented/
    This article discusses the success that the Carolina Panthers have had this season on their way the Super Bowl 50. This is interesting to me because I am a huge football fan and it was interesting to look at the data and their conclusions in this article. This article explains how the Panthers have managed to score a lot of points quickly during games. It shows that this Carolina Panthers football team has had the fastest playoff starts in NFL history. They’ve managed to end the first quarters of their playoff games with a 91% win probability. However, the article goes on to state that their success in the first two playoff games doesn’t have any correlation with success in the Super Bowl. The article also states that the top six teams based on winning percentage possibility in the playoffs have failed to win the Super Bowl.

  • Profile photo of Sakeena A McLain-Cook

    http://www.wsj.com/articles/outside-voices-davos-importance-to-marketers-grows-in-turbulent-times-1453407649
    This article was interesting because I never really thought of how important data would be in marketing. Now that I actually sit here and think about it I can come up with a lot of ways it would be used but I just never paid any attention to that aspect. This article focused a lot on how companies will have to learn how to collaborate to help push forward with the marketing industry due to data and technology advances. Stating that no one can have the answers to all the problems which actually makes a lot of sense.

  • Profile photo of Elena K Cipparone

    http://www.forbes.com/sites/chunkamui/2016/01/22/thinking-big-about-big-data-in-insurance/#4c24247b3377

    I found this article interesting because I am an actuarial science major about to enter the insurance industry. This article summarizes the importance of data in the industry and emphasizes the need to be able to work with that data. I also found it interesting that a big insurance company like AIG actually has a “Chief Data Officer”. I think it just proves the growing role of data.

  • Profile photo of Brittney Michelle Pescatore

    http://fivethirtyeight.com/features/a-day-in-the-life-of-an-iowa-family-drowning-in-campaign-ads/
    As a marketing major, this article was very interesting to me. It gave me insight on how too much marketing and campaigning can effect society. Sometimes, all of the ads can get overwhelming and annoying. It is important to market in a way that does not make the consumers feel as if he or she is drowning in advertisements. Ads are everywhere. They are on TV, billboards, flyers, social networks and much more. Marketing professionals can easily not realize when they are”over marketing.” As a marketing professional, I will be mindful of how too much advertising can effect consumers.

  • hhttp://www.nytimes.com/2016/01/27/technology/apple-earnings-iphone-sales.html?ref=business&_r=0
    This article was interesting because it involved the apple iphone industry which have been very popular internationally. I myself is using many different types of apple devices and this article discusses about the decline in growth rate for apple iphones, which seems to be a bit surprising to me. Demand for iphones were lower in the recent year along with other apple devices such as the ipad. Being able to keep the iphone industry with longevity was due to the mainstream of apple products and the preference for apple devices all around the world.

  • Profile photo of Jake Montana

    http://fivethirtyeight.com/features/december-jobs-report/
    This article discusses the large job growth in December and whether or not it will last heading into 2016. Employers have added 2.7 million non-agricultural jobs in 2015 which was slightly less than in 2014, but still a great amount of jobs. Also, unemployment is at a very natural rate which would help these jobs last through 2016. Wages have increased by 2.5% which is also a good sign and will help those dealing with inflation. Overall, I believe the job growth will last through 2016.

  • http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ This article was interesting because it is about Social Media sites, and they are one of the most talked about subjects in today’s society. The article provides a lot of insight on what age groups use SMS’s, and how rapidly SMS’s have become an integral part of everyday life for a lot of people. The most interesting part of the article is where they try to answer the question of whether or not social media should really be considered social. Some pretty convincing evidence supporting social media’s social side was provided.

  • http://www.forbes.com/sites/homaycotte/2016/01/26/how-data-has-helped-evolve-the-sales-role/#e63f702b2e80
    This article talks about how data and big data have changed the landscape of business. I talks in particular how data has changed sales jobs. The role of “order taker” is no longer in sales. As data is more accessible for salesmen and clients, a deeper understanding of the company and the products is important. Data allows sales teams to analyze their own performance and spot sales trends easily.

  • Profile photo of Tae Shin

    Article Published: January 25, 2016
    Finance Major: Apple’s earnings
    URL: http://blogs.ft.com/ftdata/2016/01/25/russia-gdp-iphone-sales-mmr-rates-and-a-history-of-bear-market-the-day-in-4-charts/
    Why is this interesting for a finance major? The reason I chose this article is because I am interested in the stock market. By analyzing the data given from the video, I was able to conclude that Apple’s stock price may stabilize or decrease in the future. Apple’s sales never went on a decline for the first quarter since it started out and may show its first Q1 decline based on past data and an estimated 2016 fall data.

  • I found this article to be more of an eye opener than something of interest. Learning the actual number of executions and the mannerisms in which they have taken place over the years throughout Saudi Arabia and Iran is unsettling. Hearing about such events so often on the news has caused me to become almost oblivious to the actual chaos that is taking place in these countries. Being a psychology major and reading about a topic such as this makes me really question how the minds of Saudi Arabians and Iranians work.

  • The article that I found interesting is about “Dark Data” and how can companies manage it. The article is written by Evelyn Kotler can be found on this link (http://betanews.com/2016/01/26/what-is-dark-data-and-how-you-can-manage-it/).
    This article explains definition of dark data and how it could be dangerous if got into wrong hands. The article also describes the ways companies can prevent the security risks with dark data. Kotler explains that in more and more data is used and created by companies everyday and after some time the stock of useless or unproductive data piles up and gets mixed with extremely useful data. This data can be expensive to store but at the same time it is very confidential. Kothler describes this “useless” data as dark data. Kothler suggests companies to encrypt every data or have proper, strict data retention policies to prevent cyber attacker get confidential information. The amount of dark data is increasing rapidly and companies should start increasing the value of dark data. In fact, companies should give it top priority as it can cause serious damage if attacked.

  • Profile photo of Devon D Harris

    http://fivethirtyeight.com/features/how-math-and-not-a-telescope-may-have-found-a-new-planet/

    Two scientists made headlines after having reason to think they have evidence of a possible new planet. This “Planet Nine” is 5x the mass of Earth and in the densest part of the galaxy outside of the solar system. They believe this to be possible after noticing a number of icy masses moving/orbiting in the same direction, which is unusual without there being something to cause it to move that way. The two scientists created a mathematical model from the movements from the ice masses, which led them to believe “Planet Nine” may exist. I find this article interesting because I am intrigued by outer space and want to know what’s really out there in the galaxy.

  • Profile photo of Alexander Somers Greene

    http://www.forbes.com/sites/bernardmarr/2016/01/26/how-big-data-and-analytics-changing-hotels-and-the-hospitality-industry/#5021f0364b39
    This article is interesting because it shows how big data is used to differentiate and value different types of guests in the hotel and hospitality industry. Being a business major and having an interest in real estate, this article has great insight on how the industry views its guests. The article also explains how big data can be use to help identify and value different types of customers and how to determine which one can add more revenue whether in the short term or the long term depending on the location of the hotel.

  • This particular article interests me because I’ve never fully understood how the NBA player rankings were calculated. Being a marketing major aspiring to work in the NBA it is most likely important for me to understand what all NBA player rankings entails and what they affect; such as coaching player development, determining approaches to games, etc. Player rankings are calculated by computing points per game, rebounds per game, assists per game, win shares per 48 minutes, and number of NBA championships won. Player rankings are key to player development and game plan coaching.

  • Profile photo of Alissa N Smith

    http://www.scientificamerican.com/article/how-data-brokers-make-money-off-your-medical-records/

    This article particularly interested me because It reminded me of the box you check when you have a doctors visit which basically states whether or not you are okay with that doctor’s office or hospital using your medical information anonymously for research purposes and such. The article highlighted this as it explained how certain companies obtain medical data from hospitals and medical practices and organized it in a way that may be useful to other medical institutes who are willing to pay for such information. This was also interested as these companies were almost able to make regular medical statistics and pieces of information into a lucrative business that other businesses have probably become highly dependent on.

  • Profile photo of Sunny W. S. Tam

    http://online.wsj.com/public/resources/documents/info-presapp0605-31.html
    I am an avid follower of political events. The current presidential race is no exception. Therefore I find that this data about previous president’s approval rate so fascinating. The data was put into the form of graphs making it easy to understand. This makes look for certain trends a much simpler task. This data is useful because many hypothesis can be drawn about the rates for the next president’s term.

  • Profile photo of Samantha Elizabeth Simmons

    http://www.wisegeek.com/what-is-accounting-data.htm

    Accounting data is a very important resource in today’s society. I was very interested in this article because it explained how accounting data is used to detect and prevent fraud and embezzlement. This is particularly interesting to me because I am an accounting major looking to get into the forensic field of accounting that specializes in crimes pertaining to accounting.

  • http://fivethirtyeight.com/features/a-day-in-the-life-of-an-iowa-family-drowning-in-campaign-ads/
    The ad that I found on fivethirtyeight.com that I thought was interesting was a piece on a day in the life of an Iowa family, who like many others are bombarded with boatloads of ad campaigns in various forms. As a marketer, it is interesting to see how many ads this family had seen before even leaving the house; 15. Along with this concept, it is interesting to see what forms of advertising each candidate is using most. Trump seemed to send actual mail the most, Jeb Bush had the most billboards and Bernie Sanders dominated social media with every other post being about him. Another thing candidates don’t think of is how the family is set up in the house. This family had split political views, and one of the advertisements could end up being volatile in such an environment. By the end of the day, the family had seen around 90 ads collectively, which is something close to 5 ads per walking hour. In a world dominated by technology and social media, this number is only going to go up in years to come. The question for marketers is how to make their ads stick out from what is now considered “white noise” to most people.

  • Profile photo of Kenneth Kirk Killian

    http://fivethirtyeight.com/features/a-day-in-the-life-of-an-iowa-family-drowning-in-campaign-ads/
    The ad that I found on fivethirtyeight.com that I thought was interesting was a piece on a day in the life of an Iowa family, who like many others are bombarded with boatloads of ad campaigns in various forms. As a marketer, it is interesting to see how many ads this family had seen before even leaving the house; 15. Along with this concept, it is interesting to see what forms of advertising each candidate is using most. Trump seemed to send actual mail the most, Jeb Bush had the most billboards and Bernie Sanders dominated social media with every other post being about him. Another thing candidates don’t think of is how the family is set up in the house. This family had split political views, and one of the advertisements could end up being volatile in such an environment. By the end of the day, the family had seen around 90 ads collectively, which is something close to 5 ads per walking hour. In a world dominated by technology and social media, this number is only going to go up in years to come. The question for marketers is how to make their ads stick out from what is now considered “white noise” to most people.

  • Profile photo of Sergio Campos

    http://fivethirtyeight.com/features/lebrons-3-point-shot-has-abandoned-him/
    Lebron James is one of the NBA’s most dominating players. With the league changing and players shooting more three point shots than ever, it is key that he follows the trend and dominates that part of the game. However, a recent article on fivethirtyeight.com challenges Lebron’s ability to do just that. The data shows that Lebron’s three point percentage has dropped in every aspect and every angle since last season. Needless to say, if Lebron wants a shot at a championship, he has to fix his shot first.

  • Profile photo of Michael Lawrence Carey

    http://news.mcdonalds.com/Corporate/news-stories/2016/McDonald-s-Reports-Fourth-Quarter-And-Full-Year-20

    The article I chose to evaluate was McDonald’s and their Q4 and full year earnings for the 2015 year. I found this interesting because I enjoy McDonald’s and having this data published online can give a consumer perspective of how dominant they are in the fast-food industry. To start, they had a Global Comparable sales increase of 5%, but saw a drop in consolidated revenues by 4%. for the 4th quarter. For the year, they saw a Global comparable sale increase of 1.5%, but saw a drop 7% in consolidated revenue. Their 4th quarter sale increase is being credited to it’s launch of the All-Day Breakfast campaign, a long requested feature by customers for years.

  • Profile photo of Eugene I Seto

    http://news.discovery.com/adventure/how-big-data-is-changing-basketball-150324.htm

    This article is about how data is changing the way basketball is played. This is interesting to me because I enjoy playing basketball and watching basketball. It is insightful to know data can predict the outcome of a basketball game before it is even played.

  • http://www.nytimes.com/2014/05/27/upshot/is-college-worth-it-clearly-new-data-say.html?_r=0
    I found this article very interesting since it discusses that fresh college graduates struggle to find work. Some of them accept jobs for which they feel overqualified. So, It’s enough to raise a question about whether a college education is still worth it. A new set of income statistics answers those questions quite clearly: Yes, college is worth it, and it’s not even close. a set of data in the article shows that ” Americans with four-year college degrees made 98 percent more an hour on average in 2013 than people without a degree. That’s up from 89 percent five years earlier, 85 percent a decade earlier and 64 percent in the early 1980s. As the economy becomes more technologically complex, academic education are still very important in the future society.

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