MIS2101 Section 702 – Amy Lavin – Spring 2014

Search Today and Beyond: Optimizing for the Semantic Web

Search Today and Beyond: Optimizing for the Semantic Web

This article talks about Google and some major competitors like Yahoo and Bing making big strides towards creating a semantic web. In the article it lists various new applications that have been released and how they will potentially impact society.

Some questions to think about:

1. Assuming the semantic web is fully able to comprehend a user’s search, what will that do to competition between search engines like Google, Bing and Yahoo?

2. In the article it talks about rising search engines with the same technology, but significantly less users. Do you think these small search engines will be able to break into the market with Google already receiving billions of searches per year?

3. Penny Herscher, CEO of First Rain, describes her vision of semantic web technology as being able to essentially simulate real life interactions based on information that can be found on the web. Do you think this technology will help or hurt society?

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