Information Systems in Organizations

Apple Enters New Market Through Revealing of Apple Watch

http://www.reuters.com/article/2015/04/23/us-apple-watch-launch-idUSKBN0NE01620150423

Apple Inc. takes pride in being one of the most innovative companies in today’s age. They have a competitive advantage over their counterparts, which allows them consistently deliver products that are the best on the market. Tim Cook, the current CEO of Apple Inc., has recently released a new product, the apple watch. Key players from the executive level of management implemented the decision to design, plan, and ultimately release the apple watch. Executive level decisions allow the firm to operate efficiently and has also allowed them to enter global markets. They have successfully streamlined “smart” products all around the world from their headquarters in Cupertino, Ca.

 

  1. Technological advancement is increasing at an exponential rate. Is this good for our economy? What are some negative consequences?
  2. How does technology relate to Apples global business strategy?
  3. Apple was the first company to enter the “smart-watch” market. What are some other emerging technology markets that have yet to be established?

-Nicholas Acker

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