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Submit your contribution by Wednesday, November 30. Remember that if the question is not answered by midnight on November 30 you will not receive participation credit for your answer.
- Name and describe a business question that you could answer using associate rules (market basket analysis). What data would you collect to perform the analysis? Don’t use one we’ve covered in class.
- Your Uncle Bob’s store sells food, magazines, cleaning supplies, and toys. Bob knows nothing about technology, but he knows you do! He’s asked you for help, but you want to keep it simple for him. Choose the technique that you think will most help him (decision trees, clustering, or association rules) and explain to your Uncle Bob how it can help his business.