Weekly Question #9 (Due Friday, November 20)
Leave your response as a comment on this post by the beginning of class on November 20, 2015. Remember, it only needs to be three or four sentences. For these weekly questions, I’m mainly interested in your opinions, not so much particular “facts” from the class! If you sign in using your AccessNet ID and password you won’t have to fill in the name, email and captcha fields when you leave your comment.
Answer one of the two questions below (not both):
- Name and describe a business question that you could answer using clustering. What data would you collect to perform the analysis? Don’t use an example we’ve covered in class.
- Let’s say you performed a cluster analysis and came up with a series of market segments, describing the demographics of three different sets of customers for your business (big spenders, average spenders, small spenders). Your manager is reluctant to trust your analysis because she has a lot of experience and this contradicts what she believes is true about her customers. How would you convince her that your analysis is correct?