Answer one of the following questions as a comment on this post.
Submit your contribution by 11:00 AM on Thursday, April 19. It should be insightful (don’t just repeat back facts from the class), but it doesn’t need to be more than a few sentences. Most of all, I want to know what you think!
- Name and describe a business question that you could answer using clustering. What data would you collect to perform the analysis? Don’t use an example we’ve covered in class.
- Let’s say you performed a cluster analysis and came up with a series of market segments, describing the demographics of three different sets of customers for your business (big spenders, average spenders, small spenders). Your manager is reluctant to trust your analysis because she has a lot of experience and this contradicts what she believes is true about her customers. How would you convince her that your analysis is correct?