First Weekly Reading Brief guidelines – Otis Elevator

Read Otis Elevator case from the Harvard Business School coursepack and explain the following three points.

• What’s the direction of Otis’s strategic move?
• Why is Otis trying to shift its strategic focus?
• How do Otis’s IT projects (OtisLine, e*Lostistics) support such a move?

Instructions

• Submit via Blackboard (http://blackboard.temple.edu/).
• Up to 200 words.
• Due by 10:00am on Friday, Jan 16. A late submission will not be graded.
• For your brief to be considered for a best brief with extra credits, you need to submit by 6pm on Thursday, Jan 15.
• DO NOT COPY AND PASTE from the case. Use your own words. Plagiarized work will be graded at 0.