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My article is about a flying eagle like cell phone with ultimate style and functionality. Eugene Kim has designed this great concept phone with duel screen just like that of Nintendo DS, however, those of LG Eagle Phone are superbly touch sensitive. When the phones is flipped out, it looks like an eagle with wide wings spread out open, however, appearance of the phone is equally stylish when it is folded on. These dual multi-touch screens give users unparallel gaming experience while playing various dynamic games. The outer surface also features control buttons that enables the user to operate the phone without even flipping it.

I am considering this eagle phone as sustaining innovation because the idea of smart phones is relatively older. This new also focuses undershot customers. They are ready to pay more to enjoy their lives better. This product should be profitable because people are becoming more and more fashionable every day.

Mercedes-Benz has released Active Night View Assist Plus in cars which is meant to detect pedestrians on the road ahead by highlighting them on the display in the car using infra-red light projectors.  Once a pedestrian is detected, a spotlight is shown on them, meant to warn the driver and pedestrian.  A person can be detected from 262 feet away and has been proven to help alert people of oncoming traffic.  The spotlight is not a distraction to other drivers according to this article.

I would consider this an incremental sustaining innovation in car/headlight safety.  There are many preventative measures added to cars to prevent accidents and death; this is one of them.  According to the article, this innovation is one of many being done to headlights in cars.  Since more pedestrians are killed at night than during the day, this seems to be a great innovation that will help alert drivers of people on the road, giving them time to decrease their speed and avoid the person.  I would like to see this in all makes of cars and not just Mercedes.  I am unsure as to whether this Active Night View comes standard in the cars or if it costs more to have put in.



In the android-powered phone game it seems as though Google is still fighting for supremacy. They are planning to release their new phone the “Nexus S” which will exclusively feature the latest Android platform, Android 2.3. Google is partnering with Samsung for the release of the phone.
A few specs of the phone include:
-4-inch contour display
-1ghz hummingbird processor
-Rear and front cameras
-16Gb of internal memory
-And near field communication technology
And several specs of the new android operating system are:
-User interface tweaks
-Near field communication support
-New keyboard and text selection
-VoIP calling
Personal Opinion
It seems as there is nothing too special about this phone besides the new operating system. All new waves of phones will contain the front-facing camera and it seems like a new android-phone comes out every month. The only thing that may be sustaining about this new phone is in fact the new version of the Android OS. Although some tweaks were corrected, it seems as though the interface remains the same and there is no real tangible essence of “newness”. Personally, I believe this phone is not going to be as successful as predicted although it will open the door for the next generation of sustaining Android phones.
In hand chip

Thanks to http://www.popsci.com

IBM Unveils Nanophotonic Chips that Could Lead the Exascale Computing Revolution

IBM is prepped to lead the way into the next era of exascale computing…saying its next-gen silicon chips that communicate via pulses of light, rather than electrical signals, will be commercially available starting next year.

This would allow for chip technology and processors that are 1,000 times faster than today’s petascale computers.

This switch from copper to light is what would make chips that communicate over optical interconnects rather than electron swapping connections can perform much faster. And the more optical connections you have, the better the performance.

This would be a radical disruptive innovation, however due to its price being higher (at least initially) it would take time for it to be cost effective for overshot and more importantly mainstream customers. However, the businesses which employed these chips would be given an excellent “sword” and create a higher motivation to innovate with the added possibilities.

The biggest winner here will be whoever can produce the cheapest nanophotonic, allowing for successful penetration of the mainstream client base and retail level sales. This will rely heavily on new, standalone value networks, as using overlapping ones will not have the materials needed to create this type of chip. This will create asymmetrical motivation and allow a firm to release up-market disruptive innovations.

The PlayStation Phone is a cross between the Samsung Captivate and the PSP Go —  it’s a landscape slider with game controls in place of the typical QWERTY keyboard. It also has a D-pad, but the familiar joysticks have been replaced with a “long touch pad” for analog controls. It also has the standard PSP and shoulder buttons.It has a 1GHz Qualcomm MSM8655, 512MB of RAM, 1GB of ROM, and the screen is in the range of 3.7 to 4.1 inches.

“On the software side, it looks like the device will be running Gingerbread (Android 3.0) with a phone-specific skin, and there will be a new area of the Android Market specifically for the games. That content will be initially accessible only by the halo device, but from the sounds of things, these titles might be made available to other Android phones if their specs and button layouts meet requirements. Games will be graphically in the range of PSX or PSP games, meaning true 3D gaming is headed to Android.” Titles include God of WarCall of Duty: Modern Warfare, and LittleBigPlanet.

I would classify the PlayStation Phone as a sustaining innovation for undershot customers.  It is basically combining the PSP Go with a smartphone.  What’s interesting is that this phone could disrupt Sony’s own business. Many people find it to be a hassle to carry multiple devices to accomplish specific tasks.  This is yet another device to help mitigate that problem. If the game offerings are decent, perhaps customers won’t feel the need to purchase a PSP. Now they can have a solid gaming device, the internet, phone capabilities, and more in one unit.


Schlage Lock

Recently a company developed an technology where you can unlock your house door through your smart phone. In my opinion, this innovation fits under the New Market Disruptive Innovation. The reason for this is because even though you are taking innovations that already exist, you are applying them in a new manner. Unlocking your home from your mobile phone is something that was never done before. SO with that said, the focus would be on non-consumers because it makes locking and unlocking your house simple and very convient. Also this innovation will reduce the skill barrier to a minimum in which just about anyone with a smart phone can adapt too. The website with all the information is linked below.


Samsung is developing a flexible OLED 3DTV.  It’s currently not on the market yet, but Samsung hopes this technology will be available within the next 5-10 years.  The TV is able to bend because it uses a special type of plastic display as opposed to glass currently in use.  I would consider this kind of product to be a sustaining innovation designed for undershot customers.  It is possibly making the TV better by making it flexible.  Perhaps the added flexibility will make it more durable as well.

This technology is probably more beneficial to smaller devices as opposed to something like a television.  I don’t see any reason for someone to put their TV in a corner, as opposed to a flat wall.  But maybe people want to roll up their TV’s and take them with them wherever they may be going. Flexible OLED screens could be very beneficial for smaller tablet devices, like the iPad since they are more portable.  The flexible property would only make similar devices even more portable.  I’m curious to see how Samsung will market this television when they do decide to release it.  It may be a more plausible solution for businesses to use as a display instead of the traditional television viewing experience.

What do you guys think?

Nokia is coming out with a smartphone that has a universal inbox.  This means that  messages and updates from multiple apps can be displayed on one screen.  It looks like a regular email inbox but has incoming and outgoing mixture of email, text, call logs, tweets, Facebook updates, flickr photos and more.  This will make it easier to keep track of messages, update social media, and  hold conversations that span throughout different messaging and social media apps.  The technology is made possible through a cloud based software that gathers up a consumers messages from the smartphone and connect it with a web service such as Facebook.  In using the cloud software it limits the strain of resource for the phone such as the battery power.

This is a new market disruptive innovation that reaches the non-consumer because it grants them convenient access and makes it easier to communicate through multiple different communication mediums that they might never would consider using if they were not on this one single location on this one single device.

This device is an attachment that goes on the end of the guitar’s fretboard.  The purpose of this is to hold a smartphone in place while the guitarists plays.  Many expressed frustration that there are so many great guitar applications on smartphones, however, it is difficult to hold the phone in place while playing the guitar simultaneously.  For this reason, the Castiv Guitar Sidekick satisfies many customers concerns making this an incremental sustaining innovation.  It has alleviated consumer frustration and as improved/integrated two different products to make use more convenient.  Some consumers have discussed some worry that the attachment can de-tune the guitar if moved around a lot; this may be something that needs to be improved upon in prototypes to come.



Roku is device that you plug into your television and high speed Internet that allows you to enjoy streaming movies, TV shows, sports, music, and social content like flickr. Better yet, its already on the market and is pretty cheap in comparison to other comparative products like Google TV which is about $300 dollars. Roku on the other hand comes in three different forms HD ($59), XD ($79), and XD|S ($99). But being so much cheaper you would think that Roku wouldn’t live up to its competitors. Actually, Roku is the closest to getting the whole TV Internet paradigm figured out. It allows users to watch different content on various channel medias like Netflix, Hulu, Amazon Video, and Vimeo. Unlike competitors it provides these channels in sleek interfaces that you would expect for your television. This could very well end up replacing modern cable/satellite television because it has a pretty cheap one time price and much of the content is free. Other content like Major League Baseball Television and Netflix obviously require a subscription, but that’s also a strength, not a weakness. Think about it – when you pay for cable television you have to order a package that includes tens if not hundreds of channels, but you don’t have a say in which channels want or don’t want. This could be a much cheaper alternative to expensive cable/satellite bills because you only have to pay for what you actually want. Most of the channels are pretty inexpensive as well. Netflix is only $8 dollars a month and you get hundreds of movies on demand. This product definitely seems to be a new-market disruption with low-end intentions in mind, but definitely not the main focus. Current cable/satellite incumbents will probably have a harder time competing with this because current entrants beside Roku even seem to be struggling with the best way to present “TV Internet” and other entrants are technology companies like Google and Apple rather than media companies.

For information visit www.Roku.com