Samsung is developing a flexible OLED 3DTV. It’s currently not on the market yet, but Samsung hopes this technology will be available within the next 5-10 years. The TV is able to bend because it uses a special type of plastic display as opposed to glass currently in use. I would consider this kind of product to be a sustaining innovation designed for undershot customers. It is possibly making the TV better by making it flexible. Perhaps the added flexibility will make it more durable as well.
This technology is probably more beneficial to smaller devices as opposed to something like a television. I don’t see any reason for someone to put their TV in a corner, as opposed to a flat wall. But maybe people want to roll up their TV’s and take them with them wherever they may be going. Flexible OLED screens could be very beneficial for smaller tablet devices, like the iPad since they are more portable. The flexible property would only make similar devices even more portable. I’m curious to see how Samsung will market this television when they do decide to release it. It may be a more plausible solution for businesses to use as a display instead of the traditional television viewing experience.
What do you guys think?