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Archive for the ‘Innovation example’ Category

Mercedes-Benz has released Active Night View Assist Plus in cars which is meant to detect pedestrians on the road ahead by highlighting them on the display in the car using infra-red light projectors.  Once a pedestrian is detected, a spotlight is shown on them, meant to warn the driver and pedestrian.  A person can be detected from 262 feet away and has been proven to help alert people of oncoming traffic.  The spotlight is not a distraction to other drivers according to this article.

I would consider this an incremental sustaining innovation in car/headlight safety.  There are many preventative measures added to cars to prevent accidents and death; this is one of them.  According to the article, this innovation is one of many being done to headlights in cars.  Since more pedestrians are killed at night than during the day, this seems to be a great innovation that will help alert drivers of people on the road, giving them time to decrease their speed and avoid the person.  I would like to see this in all makes of cars and not just Mercedes.  I am unsure as to whether this Active Night View comes standard in the cars or if it costs more to have put in.



In the android-powered phone game it seems as though Google is still fighting for supremacy. They are planning to release their new phone the “Nexus S” which will exclusively feature the latest Android platform, Android 2.3. Google is partnering with Samsung for the release of the phone.
A few specs of the phone include:
-4-inch contour display
-1ghz hummingbird processor
-Rear and front cameras
-16Gb of internal memory
-And near field communication technology
And several specs of the new android operating system are:
-User interface tweaks
-Near field communication support
-New keyboard and text selection
-VoIP calling
Personal Opinion
It seems as there is nothing too special about this phone besides the new operating system. All new waves of phones will contain the front-facing camera and it seems like a new android-phone comes out every month. The only thing that may be sustaining about this new phone is in fact the new version of the Android OS. Although some tweaks were corrected, it seems as though the interface remains the same and there is no real tangible essence of “newness”. Personally, I believe this phone is not going to be as successful as predicted although it will open the door for the next generation of sustaining Android phones.

Eletric Tinting

My article is about Smart Glass. Its a fairly new technology being used in homes, cars, airplanes, and by the military.  Scientist have developed a way to combine normal glass with liquid crystals. When the crystals are touched by low levels of electricity they realign causing a difference in the amount of light being let in or out of an area. This technology have a lot of real world applications in regards to security and energy conservation.

This is a Sustaining Innovation aimed at Undershot customers because of the price. You can have the technology applied at your home or car for a significant sum of money. Currently the technology is standard  in the Maybach which cost $345,000.

This article described a discovery may by Dr. Yen-Hsun Su at the Research Center for Applied Science in Taiwan.  Through his research Dr. Yen-Hsun Su found that when gold nanoparticles were implanted into Bacopa Caroliniana plants and when the plants were exposed to high wavelength ultraviolet light, the gold nanoparticles  produced a blue-violet fluorescence that triggered a red emission of the surrounding chlorophyll.  The immediate goal of the research is to use trees as a replacement to standard LED street lights.  Also the use of bio-LEDs is hoped to replace many other applications of traditional LED light sources as well.

The new bio-LED process that Dr. Yen-Hsun Su is said to have discovered will save energy and absorb CO2 as the bio-LED luminescence will cause the chloroplast in plant leaves to conduct photosynthesis.  Also it will be safer then traditional LED light sources because it will not use phosphor powder which is highly toxic.

Overall this new technology would be a sustaining innovation because it improves upon traditional LED lighting by making it safer and more cost effective.  Also it could be considered a radical rather then incremental change based on how many industries it has the potential to effect.


I read an article on Philly.com regarding Comcast’s new Internet TV service. The article goes over how Comcast is offering it’s Xfinity TV service to Comcast cable customers. I think that with the success of  Hulu, and online television as a whole the Cable Giant is trying to break out into a new-market. This service is also aimed at existing customers.


The half-inch chip can be implanted into the human body to identify individuals in medical treatments. The chip gives a detailed medical history that could prove to be a life saver that could increase survival rates. PositiveID Corp. from Florida is the inventor of such a chip. Some people in Mexico City, Mexico; Barcelona, Spain; and Rotterdam, the Netherlands have started using this chip.  

Before implementation, the chip is coded with the individual’s personal information, including the allergies and prior treatments. Once scanned in a doctor’s office, the information would appear and provide the physician with the information needed for efficient and successful treatment.

Even though there are some controversies whether or not to implant a chip into the human body due to privacy reasons, this chip actually has some benefits. Some individuals have already agreed to the chip being implanted into their bodies in order to identify them as employed by some particular organizations. These organizations are usually high sensitive such as FBI, CIA, Airport and national border security etc. These chips also have the capacity of opening doors atomically and logging into computer networks once identity is confirmed.

I am considering this particular chip as an up-market sustaining innovation because this particular half-inch chip is an improvement of RFID that was innovated quite some time ago. This new chip also focuses undershot customers. These customers want some new ways to track their health information.


The Department of Defense’s Defense Advanced Research Projects Agency is working on creating more functional prosthetic limbs. These new prosthetic limbs will be controlled by signals within the brain, making them more natural to use.  They’re hoping to make them available within the next five to 10 years.

For a prosthetic arm, amputees would have to undergo surgery to have the remaining nerves from their lost limbs moved to the muscles of the chest. Thinking about moving the arm contracts the chest muscles, which in turn moves the prosthetic limb. To make them more natural and function like a real arm, scientists want to control them with brain signals.  “The researchers will also test new chips combined with telemetry systems, which process some of the recorded information on the chip before sending it to a processor implanted in the chest. The processor then wirelessly controls the arm.  The researchers ultimately aim to add sensory capability to the arms as well, adding materials that can sense heat and other properties and convey that information to a third chip implanted into part of the brain that processes sensory stimuli.”

I would consider this new technology to be an up-market sustaining innovation.  Prosthetics have been around for some time, and this new technology is simply improving it.  It also caters to undershot customers.  If the researchers are successful with these chip implants, amputees will be able to live a much easier life.  Being able to think about moving and the body responding through the chip is easier to use and more functional for everyday life.  Although the control of their prosthetic limb may not match that of a human one, it is certainly better than what’s available now.

The Chinese organization Shenzhen Huashi Future Car-Parking Equipment has developed an idea that could pave the way for the future of public transportation. Since traffic and road congestion are developing into big problems in both China and the United States, this innovation will definitely be a sustaining up-market innovation. Essentially, the idea is to have these new buses/trolleys travel via rails on the divisions between lanes, somewhat similar to the trolley system here in Philadelphia. However, the seating areas will be above the road and above the cars, eliminating traffic caused by public transportation. Cars will still be able to drive underneath this new mode of transportation without a problem, as long as they practice safe driving and stay in their lanes. This innovation targets the already existing market of consumers who use public transportation, and probably applies most to undershot customers. They are the ones who want faster public transportation, less traffic, and will be willing to pay higher costs for guaranteed arrival and departure times. As an added benefit, public transportation companies will not lose money, since they will still be able to operate during the new mode of transportation’s construction time period. As long as the Chinese company can find the proper funding and companies to back their idea, we could see a new wave of public transportation that will free up the roads in the very near future.

Check out these talks!

Check out these talks!

If you don’t have time to watch the whole thing, start watching at 14:45, at around 15:30 he discusses disruptive innovation (drag the bar at the bottom to skip forward).

Watch 10:25 to about 11:15 to see the video of his disruptive innovation in action (it’s pretty amazing).

Here Engineer RA Mashelkar shares three stories of ultra-low-cost design from India that use bottom-up rethinking, and some clever engineering, to bring expensive products (cars, prosthetics) into the realm of the possible for everyone.

If you have never visited Ted.com before, take some time to check it out, high informative and concise presentations on a variety of pertinent issues affecting our world.

Google has announced their latest project, which seems to have already been in place for some time now. Google announced that they have invented and have been experimenting its new self-automated cars. These cars are manned by trained professionals, whom are there to record information as well as take the wheel if ever necessary. These cars are equipped with all kind of software and hardware (radar sensors, video cameras, laser range finders) which detect other cars in its vicinity, while also using google maps to guide itself to the destination which is originally programmed. Google also has announced that the automated cars have already driven over 140,000 miles (in traffic) so far with occasional human intervention. Seven of the cars have actually made it to the 1,000 mile mark without any intervention necessary. Google’s reasoning behind this project is to avoide traffic accidents as well as decrease fuel emissions. The cars, which can detect surrounding cars, will be able to drive as close as possible to the other cars on the road, which will increase the space efficiency on our highway system.

Innovative Thoughts?

I definitely believe this is a new-market disruptive innovation. This idea may lower or even eliminate the age for having a driver’s license. Through the perfection of this innovation, anybody will be able to get into a car and program the destination and sit back and enjoy the ride. Imagine not having to worry about designated drivers, dropping anybody off,  picking anybody up, or even getting up to run errands. I foresee the future of this innovation as an evolution in the transportation system as well as a huge change in retail industry. Imagine ordering food or products from a local company and all you have to do is program your car to go to the company and come back with the materials you ordered. Obviously, the industry would have to change to suit the new automated cars. Eventually stores would be required to create a drive-thru system which would allow the consumer to send over their car and get the correct supplies placed into the correct car and then sent back to the consumer. This all will come in time though, but the major change of this innovation would hit the non-consumer market.

Non-consumers who for some reason cannot drive a car will now be able to enjoy the pleasures of driving an automobile without having to actually drive. With this new technology, anybody will be able to get behind the wheel of a car and take to the road without having to worry about accidents, wasting gas, and traffic. If this idea ever takes off, I believe it will impact the way many people live, commute, and work.