Welcome to MIS3538: Social Media Innovation
We will review concepts and principles related to new business models supported by innovative use of Web 2.0 and social media. Through a combination of readings, discussion, presentations, and hands-on projects we will examine (i) the use of key media technologies (including, but not limited to: WordPress weblogs, Flash multimedia, Twitter, and Google web analytics), (ii) the business models underlying successful innovative new media business models such as Wikipedia, Craigslist, YouTube, and Facebook, and (iii) the role of centralized, decentralized, and crowd-sourced information resources in online media innovation.
About Prof. Johnson
Steven L. Johnson is an Assistant Professor in the Management Information Systems department at Temple University Fox School of Business. Dr. Johnson earned a B.S. in Computer Science and an M.B.A. with a concentration in Finance from the College of William and Mary, and a Ph.D. from the Robert H. Smith School of Business, University of Maryland (2008). His major research focus is online communities as a form of social media that supports organizational knowledge management. He also studies knowledge management in healthcare.
Dr. Johnson’s research appears in Organization Science and he has presented at international conferences sponsored by leading academic organizations including the Academy of Management, the Association of Information Systems, and the Institute for Operations Research and the Management Sciences (INFORMS). He has taught undergraduate and graduate courses in social media innovation, information technology management, business systems analysis, and business intelligence. Before pursuing his doctoral studies, he worked in the information technology industry for 15 years. Working in a variety of roles spanning software development, IT sales and marketing, and IT project management he aided numerous Fortune 500 organizations in multiple industries including financial services, health care, and insurance.
Prof. Johnson online