Posts Tagged ‘GOMC’

I received the following email from Google Online Marketing Challenge today:

Dear professor,

We are very excited to have you on board.

Thank you for your patience with our account crediting process – we would like to apologize for any delays caused by our safety and security procedures.

If any of your student teams are experiencing this issue, please fill this form to send us the Customer IDs of the students that have not been credited yet. Allow us 48-96 hours before the credit is fully applied.

REMEMBER:

  • All students’ accounts MUST BE verified by professors. Please check your Spam folders regularly to make sure you verify your student groups.
  • Your students AdWords accounts MUST BE set up in US dollars ($ – USD) with no billing information.

We are doing our best to answer all your queries in the support email address, please use this form for any credit related queries.

Thanks for your understanding and happy challenging!

Here’s a list of all the key remaining deadlines and a new set of group quest tasks.

Syllabus Update

The final date/time for earning group quest points is 11:59pm on Tuesday, April 26. This is an extension from the date originally stated in the course syllabus. Group tasks may be also be completed and submitted until May 5, 2011 for course credit.

General

Submit all of these tasks via the Group Task Submission Form.

Group Project Tasks and Deadlines

Task CAMP1: Pre-campaign Summary — email to Prof. Johnson (and submit to organization and Google for GOMC) by April 1 for 120 points; by April 4 for 80 points; 40 points thereafter. See the Google Online Marketing Challenge student guide for specific details on what should be in the pre-campaign summary report. Follow this format even if you are creating and promoting a Facebook page.

Task CAMP2: Post-campaign Summary – email to Prof. Johnson (and submit to organization and Google for GOMC) by April 23 for 120 points; by April 26 for 80 points. NOTE: Due by May 5 for course credit. See the Google Online Marketing Challenge student guide for specific details on what should be in the post-campaign summary report. Follow this format even if you are creating and promoting a Facebook page.

Additional Tasks

Group Task 4: (GTASK4; 25 group quest points): Follow Google Inc. and/or the business you are recruiting for on Twitter and show their tweets on your blog.

Group Task 5: (GTASK5; 50 QGPs) Write a blog post where each member comments about their experience in the Google Online Marketing Challenge (or promoting your Facebook page) and what they expect to learn (or have learned) from it.

Group Task 6: (GTASK6; 25 QGPs) Write a blog post focused on (a) information about the business you are using for the Google Online Marketing Challenge (ex. Founder, history, locations, industry information etc.) or (b) introducing your Facebook page.

Group Task 7: (GTASK7; 15 QGPs each; max 3x per week) Write a detailed blog post about your progress in (a) the Google online Marketing Challenge or (b) in promoting your Facebook page.


Thank you to Lydia T. Bailey for helping to devise these additional tasks.

Option A

I highly encourage groups to take part in the Google Online Marketing Challenge (GOMC). This is an excellent learning opportunity and is a nicely structured activity. Also, you get to place up to $200 of advertising on behalf of an organization.

  • Important: your team must have 3-6 members to participate in the Google Online Marketing Challenge. If you currently have only 2 members, either recruit another member or team up with a 2 to 4 member team for this activity.

Google Online Marketing Challenge

  • Watch the calendar! You need to start TODAY on this as it will take at least 7 (calendar) weeks to complete this. There is plenty of time left in the semester to complete it, but only if you act quickly to line up an appropriate organization.
  • Once we get started, I will also announce GROUP Quest Points for the various milestones in the GOMC. :-) For now, though, the major consideration is to help each team make sure you’re on the right track finding an appropriate organization to work with.

Option B

For the groups who do not formally take part in the Google Online Marketing Challenge, you will still be required to do a very similar set of work. Specifically, you are required to create the same reports detailed at the GOMC site.

The major difference is, instead of marketing the website of a real organization, you will create and market a Facebook page.

  • Watch the calendar! You need to get started immediately. This will take a bare minimum of 5 weeks to get done poorly and at least 7 to do well.
  • Once we get started, I will also announce GROUP Quest Points for the various milestones. :-) For now your major consideration is to propose an idea for a Facebook page and start developing your Pre-Campaign Strategy.

Questions?

I’ll review both of these project options in class today. If you have any further questions, please post them in the comments or send me an email.

Course Calendar