Social Media Innovation by Prof. Johnson


Frequently Asked Questions (FAQ) #1

Here’s a set of frequently asked questions from this past week:

Q) The link for the class reading doesn’t work for me, what should I do?

A) If the short-cut doesn’t work, try this longer set of steps:

  • Go to:
  • Enter “Safari”, click on Find button.
  • Click on Safari Tech Books Online link
  • Off-campus it’ll ask you to login… on-campus it’ll take you directly there…
  • In search bar at top of site… enter book title to search on (e.g. The Web Content Style Guide: An Essential Reference for Online Writers, Editors, and Managers ), choose “Book Titles” in drop-down list.

Q) My blog doesn’t look like the class blog where there are posts on the front page. How do I fix that?

A) Follow the directions at this link:

Q) I am trying to add links to the blogroll, but they are just going under my bookmarks.  How do I fix this?

A) To add links to your course website blogroll:

  • Navigate to your blog Dashboard
  • Find the Links menu, Add New submenu
  • Fill in the Name, URL, and Category fields; you can group together different kinds of links via categories (for example, on this blog I have “Blogroll” and “Class Blogs” as two categories).
  • The final step is to also make sure in the “Appearance” menu, “Widgets” submenu that you have the Links widget activated. You can further configure the widget to decide what categories you want to display and what information you want to display about each link.

About your WordPress blog configuration

Some general feedback to share on the blog configurations.

(1) You can find general “help” about using the MIS Community site at this link: How to use this site.

(2) To change your profile information (include the icon that shows up next to comments), follow these directions: Quick Profile Personalization.

(3) If your blog shows a “Page” instead of “Posts” on the first page it is because of what Theme you choose. You can either change to a different theme or you can follow the directions here to have your posts show up instead.

(4) As of 1:05pm on 27 Jan 2011, I have the following Google Analytics access:

  • (no data yet)
  • BBerze MIS 3538 (no blog and no data)
  • (no blog and no data)
  • (no blog and no data)
  • (no data)
  • (no blog and no data)
  • (no data yet)
  • (2 Visits!)
  • (no blog and no data)
  • (no blog and no data)
  • (1 visit)
  • Social Media Quest Site (no blog and no data)
  • (no data)


  • If the status for your blog says “no data yet”, please double-check that your Google Analyticator configuration is completed in WordPress.
  • If your status says “no blog”, please make sure that you have associated a website profile with my user name in your Google Analytics configuration.

Setting up Google Analytics for your class blog

Wherein I detail The Quest Task 3.

There are three steps to setting up the Google Analytics blog for your class blog: (a) creating a blog, (b) properly registering with Google Analytics and (c) configuring your blog.

(a) This post assumes that you’ve already created your class blog (The Quest Task 1) and it has a name like (Sulay Desai’s actual blog name).

(b) Once you’ve done that, head on over to Google Analytics ( and create an account (click on “Sign Up Now”). You need an email account ending in “” to use Google Analytics (your email, powered by Gmail is not sufficient). Both Gmail and Google Analytics are free.

To setup your blog with Google Analytics, you need to create a Website Profile. The most important part is to provide the URL of your class blog. That will look like (or, for me: Here’s a screen print of how the configuration for this blog looks:

Google Analytics Profile Settings Example

Google Analytics provides detailed directions for how to setup a website. You can safely ignore almost all of them. There’s only one piece of critical data you need from the setup screen: your tracking code Web Property ID. It will look something like UX-99999999-1. Here’s a screen print of what my tracking code information looks like:

Google Analytics Tracking Code Example

NOTE: Your tracking status will look different until you successfully complete the rest of the steps.

(c) Open a new window with your WordPress blog Dashboard. Find the Plugins sub-menu.

In the long list of Plugins, find the Google Analyticator plugin. Activate it.

Once it is active, click on Settings for Google Analyticator.

  • Set “Google Analytics logging is” to “Enabled”
  • IGNORE the “Authenticate with Google” link, it is not needed.
  • Enter your “Web Property ID” value in the “Google Analytics UID” field.
  • Scroll all the way down to the bottom of the screen and click on “Save Changes”

Here is an example of what my settings look like:

Google Analyticator Settings Example

That’s it! At this point your Google Analytics should now start tracking your blog traffic. There’s a one delay in reporting at Google Analytics, so you won’t see reports at Google Analytics until the day after you do the setup.

Completion Criteria

(d) To complete this task–return back to Google Analytics for one last step. Add “” as a user to your Google Analytics profile (that way I’ll be able to see that you a properly configured account).

To do this go to Analytics Settings and then User Manager (at the bottom center of the screen). Then choose “+ Add User” (in the top-right of the table) and follow the instructions on that screen. Be sure to both add me as a user and add an “Available Website Profile” as a “Selected Website Profile”.

Once I view a Google Analytics report with at least one visitors for your website, you will earn the Quest Points for this task.

The Quest: Week 2 Tasks

To begin your journey in Social Media Innovation, there are three beginning Tasks in The Quest:

Task 1. Create an individual blog for this course. (A basic platform task.)

Task 2. Prepare an opening post in response to this week’s discussion question. (A basic content task.)

Task 3. Setup Google Analytics with your blog. (A basic platform task.)

The rest of this post describes Task 1 in more detail. Task 2 and Task 3 will be described in later posts. (Each task earns 10 Quest Points.)

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