Archive for April, 2011
I think what I’m taking away from this class is that in order to have a significant social media/blog presence in the ever expanding Internet, you need to be consistent with your content and be aware of new tools that you can use. I think one of main learning points of the class is that you have a better blog when you add new content on a consistent basis. Additionally, I’ve also learned the importance of using open source tools on my blog to generate and monitor traffic, as well as for content generation.
I decided to do my offline marketing campaign using QR codes. The goal of this campaign was to increase mobile traffic to my site by printing out flyers with QR codes on them. The first thing that I did was go to Kaywa and generator a QR code for my site. After that I saved the image of the QR code and posted it on a flyer that had the worlds “Scan this QR code to go the best website in the universe”. After that, I posted them up around Temple’s campus. In addition to this, I also posted the QR code for my site to my class presentation on QR codes with the hope that my classmates would try to view the QR code on my slides.
I checked the results today through viewing my Google Analytics. Google Analytics allows users to view if any mobile devices viewed their website. By viewing Analytics, I was able to see how many mobile devices viewed my site from the QR code. Unfortunately, I did not get a high level of traffic from the campaign. From April 14th to April 25th I only received 4 views from mobile devices, with 2 coming from Android devices, and the other two coming from Nokia and iPhone devices.
I think using QR codes in a offline marketing campaign to generate traffic is a great thing to do. My results aren’t what I would want, but I had a great time exploring this technology and how it can be used for marketing purposes.
For the FACEGRP task, I decided to make a LinkedIn group page for the Temple University Career Center . I am currently the web intern at the Career Center, so I decided to make a LinkedIn group page since the Career Center didn’t have one. Creating the page was fairly basic. I just put in the title, added an image, and typed up a description for when users view the page. I also linked to the Career Center website, as well as enabled Twitter posts from the Career Center’s Twitter account. This means that every time there is a post made to the Career Center Twitter account, it will appear in the LinkedIn group.
The Career Center is an excellent resource for Temple students and alumni. Please click on the link above and join the group!
Here are the first three badges that I collected on Foursquare:
I collected the Newbie badge at my first check-in on April 14th. Players will collect this badge at their first Foursquare check-in.
School Night Badge
Players collect the School Night badge when they check in to a college facility after 3:00am. I got this during my overnight shift at the TECH Center. My overnight manager is a Foursquare friend of mine, so when I saw that he had this badge from checking-in during his overnight, I figured I would do it to get an easy badge.
4sqDay 2011 Badge
The 4sqDay 2011 badge is a badge that can only be unlocked if a player checks-in to a place on April 16th. I got this when I checked-in at a store on April 16th, 2011.
All of these badges were fairly easy for me to obtain! I’ve really started to like Foursquare a lot!
My experiences with viral marketing have usually involved entertainment products, such as movies, music, or video games. In these cases, the entertainment companies would make teasers or snippets and post them to YouTube. From there, the videos are typically embedded on sites all over the Internet, including blogs and social networks. Whenever I participated in these viral marketing campaigns, it usually involved me watching the video on a blog or another site and then I also post the video on my social networks in order to inform my friends about the video or trailer. The most notable viral marketing campaign for an entertainment product that I remember was for the film, ‘The Dark Knight’. They had a site at http://whysoserious.com/ that provides teasers and bits of information of the story. This generated a lot of interest in the movie before its release.
Viral marketing is more likely to be successful for products with network effects because these products can be easily shared on a variety of networks. Entertainment brands have been able to use successful viral marketing campaigns because they typically make use of the audio and video sharing capabilities of sites like YouTube and Facebook.
So, for my mobile media class we have to create a concept design for a mobile game. My game is titled “King of the Campus” and is basically a version of ‘king of the hill’ except it’s played using smartphones and QR codes. For the final part of the assignment, we have to ask Temple students what they think of my concept design. I’ve created a slideshow that shows off my idea sketches for the game. Please check them out and then answer the questions below in the comments section. I’d really appreciate any help.
1. What do you think of my game idea?
2. What do you think is the best part of the game?
3. What do you think is the weakest part of the game?
4. Do you have suggestions as how to improve the game?
5. If the game would be really available (for a fee or for free), would you play it or not? Why or why not?
Thanks for your help!
As I mentioned before on this blog, I am the Google Ambassador for Temple University. Every year, Google runs the Ambassador Program and invites all of the Google ambassadors to Mountain View, California for the Google Ambassador Summit. The Summit is basically an orientation for the Ambassadors at the beginning of each school year. I went to the summit last August and here are some photos that I took while there.
Photo #1 – I took this picture to show off the campus. While the Summit was located in Mountain View, it was not located at the Googleplex, but rather a separate campus. The campus consisted of three main buildings with a large outside area in between. This photo shows off most of the outside with all of the bike trails as well as tables to eat at.
Photo #2 - This picture shows off the vegetable garden at the campus. The campus featured numerous cafeterias that served just about anything you could imagine. All of the vegetables that are grown in the garden are used in the food served at the cafeterias. I really thought this was a cool feature and by the way, the food was amazing! One of the many great perks Googlers enjoy on a regular basis.
Photo #3 – This was the building that we had our orientation in. All of the buildings had a very cool design to them, but this looked the best. One of the things that I like about Google is how their buildings are designed to make use of natural light. By having buildings with so many windows, it reduces the need to use indoor lighting and excessive electricity. As you can notice from this pictures, the Bay Area has magnificent weather. That is one of the main reasons why I would want to move to the Bay Area and work for Google.
Photo #4 - These are the communal Google bikes. Everybody on the campus can use them to get around campus. Some people even use them to go from the off-site campus to the Googleplex. Notice the color scheme on the bikes.
Photo #5 – Cool sand sculpture outside of the main building. Really shows how Google is place bursting with creativity. The design was very elaborate and interesting, so I had to take a picture. The tables in the background are where I had lunch with all of the other Ambassadors.
Foursquare is a location-based social network website tailored to be used by mobile phones. Using Foursquare, users can “check-in” to locations that they are at and earn badges/points. Users can then compete with other Foursquare users for points or to become “mayor” of a spot. A mayor is somebody who has the most check-ins at that location