MIS3538a-CEMcGrail

Posts Tagged ‘Google Analytics’

I decided to do my offline marketing campaign using QR codes. The goal of this campaign was to increase mobile traffic to my site by printing out flyers with QR codes on them. The first thing that I did was go to Kaywa and generator a QR code for my site. After that I saved the image of the QR code and posted it on a flyer that had the worlds “Scan this QR code to go the best website in the universe”. After that, I posted them up around Temple’s campus. In addition to this, I also posted the QR code for my site to my class presentation on QR codes with the hope that my classmates would try to view the QR code on my slides.

I checked the results today through viewing my Google Analytics. Google Analytics allows users to view if any mobile devices viewed their website. By viewing Analytics, I was able to see how many mobile devices viewed my site from the QR code. Unfortunately, I did not get a high level of traffic from the campaign. From April 14th to April 25th I only received 4 views from mobile devices, with 2 coming from Android devices, and the other two coming from Nokia and iPhone devices.

I think using QR codes in a offline marketing campaign to generate traffic is a great thing to do. My results aren’t what I would want, but I had a great time exploring this technology and how it can be used for marketing purposes.

I decided that there are two promotion activities that I wanted to do in order to increase traffic to my blog. The two things I decided to do are: developing QR codes to direct mobile traffic to my blog and submitting blog links on StumbleUpon and Digg.

QR Codes:
a) For this activity all I would need to do is go to a site that generates QR codes, such as Kaywa.   The site allows you to make QR codes for URLs, so I would just make one that contained the URL for my blog. After getting the QR code, I would paste the QR code into a document and make a flyer to post around campus. People with barcode scanners on their smartphones would be able to scan the QR code and upon scanning, would be directed to my site.

b) The reason for doing this would be to generate traffic from mobile devices. Additionally, it is a marketing technique that many companies use nowadays as well.

c) I hope it will generate interest in my site and will increase traffic to it from people that scan it.

d) I will measure how successful it is by examining how much mobile traffic I get on my Google Analytics page.

StumbleUpon:
a) For this activity, I would submit an article from my blog to StumbleUpon. After submitting, people using the site could find a link to my blog article.

b) My rationale for doing this is to diversify where traffic to my site is coming from.

c) I hope that people from different areas of the country and world will come to my site if they find it on StumbleUpon. As it stands, most of the traffic to my site comes from the Philadelphia area. Hopefully with this technique, more people in different areas can find my site.

d) I will measure how successful this is by examining my Google Analytics. Google Analytics tell you where your site is being referred from. With that said, Analytics will show my how many people are coming from StumbleUpon.

Hey everybody,

So for the third intermediate platform task, we were supposed to add three new plugins to our blogs. This gave us all an opportunity to add more plugins to our blogs in addition to the Google Analytics, which we already set up. For my three new plugins, I chose the following:

• GD Star Rating — I added this plugin to my blog so that my readers have even more ways to interact with my blog. Interaction between bloggers and their readers are one of the keys to sustaining a successful blog. Please feel free to start rating my posts. I’d love to hear what you think!
• Google Calendar Widget & Short Code — Enabling this plugin gave me a chance to embed my Google Calendar to the blog. Since I am the Google Ambassador on Temple’s campus, I plan on using the Google Calendar to list any upcoming events on campus. If you’re interested in attending a Google event, please keep an eye on my Google Calendar.
• Viper’s Video Quicktags — This plugin allows bloggers to easily embed videos from sites such as YouTube, DailyMotion, and Vimeo. I plan on posting a lot of media-related content to this blog, so this plugin will definitely come in handy. Stay tuned for some of my upcoming videos!

I’m really happy with the plugins that I activated. Each of these plugins will make this blog more engaging. Hope you enjoy the new addition. Let me know what you think!