Posts Tagged ‘local’
In his article, Craig Donato discusses how people put a lot of value into the opinions of friends and peers while purchasing something. I must say that I completely agree with Craig, especially on how people approach local businesses nowadays. With social media, people are able to broadcast their opinions to their friends, which will influence how their peers buy things. Local businesses are starting to put much value in social media now that sites, such as Yelp, can help attract customers to their businesses.
In my own personal experience, I have always relied on other people to tell me about new things to buy and new stores to shop at. It allows me to learn about a product through a trusted source and a source that will have much influence over me. For instance, if I am in a new area and I am hungry, I will always ask friends that live around there for recommendations on where to eat. With social media, this process has been made even easier.