MIS3538a-CEMcGrail

Posts Tagged ‘Twitter’

Hi everybody,

For the FACEGRP task, I decided to make a LinkedIn group page for the Temple University Career Center . I am currently the web intern at the Career Center, so I decided to make a LinkedIn group page since the Career Center didn’t have one. Creating the page was fairly basic. I just put in the title, added an image, and typed up a description for when users view the page. I also linked to the Career Center website, as well as enabled Twitter posts from the Career Center’s Twitter account. This means that every time there is a post made to the Career Center Twitter account, it will appear in the LinkedIn group.

The Career Center is an excellent resource for Temple students and alumni. Please click on the link above and join the group!

The first brand that I examined was Google. I visited Google’s website and found the ‘Press Center‘ section. On the left-hand side of the ‘Press Center’ page, they contain links to directories for the Facebook and Twitter accounts for Google and its products. They clearly have a presence on both sites, with accounts made for Google in general as well as accounts for their specific products, such as Google Chrome. From my research, the purpose for this is to have accounts where the specific product teams can interact with users.

The second company that I chose to examine was Yards Brewing Company. I chose to examine Yards because it is a much smaller company located in Philadelphia. I visited their website and noticed that they had icons at the bottom-right side of their website that linked to their Facebook and Twitter pages. The social media pages didn’t have as much ‘likes’ or followers, but they were still updated pretty frequently. For a local brewery, they had good social media presence.

My impressions:

Both of the companies are doing a great job of promoting themselves through social media. They are completely different companies in terms of size and reach, but they are doing well at promoting themselves to their audiences. They both update pretty frequently and they are clearly doing much to engage the fans of their products. In regards to what they are trying to achieve with social media promotion, I believe they are just trying to inform fans of new developments and products, while also informing fans of upcoming events related to the company. In short, they are looking to engage their fans with their brands on a consistent basis.

If I was in charge of a company’s social media initiative, I would measure success by how involved our fans are with the social media page. I wouldn’t measure success by the number of page ‘likes’ or followers, but rather by the number of people that ‘like’, comment, or re-tweet specific news posts. To me, that means that the company is doing a good job because it keeps the fans engaged beyond the initial ‘like’ or follow. Additionally, it proves that the audience has chosen to follow the specific pages because they want to kept up to date with the developments of the company.

I think social media gives people the best chance to understand what’s really happening in the world and gives them a great opportunity to get word out during a crisis. In an emergency situation, social media should act as a news aggregator, where many different sources or people can contribute what they see and know to the understanding of the current emergency. There are three different social media tools that would be ideal for emergency situations. Facebook would be good if something happened and you want to inform those within your social circle of the news. Twitter is similar to Facebook, but with Twitter trends, it gets the word out to more people, including local media outlets that follow Twitter trends to learn of news stories. Reddit would be an excellent tool to get the word out to people that aren’t in your social circle or even your area.

If I was in a emergency situation, I would utilize all three of the social media websites that I mentioned. Facebook would be good if I needed to inform my friends and family of the situation. Twitter would be good if I wanted to get details out that weren’t being covered in the local media. I would use Reddit if the situation was something that not many people outside of the local area knew about. This would be good to use if I needed advice or assistance as well as many Redditors are willing to help out during emergency situations, no matter how small or large.