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Posts Tagged ‘Viral marketing’

My experiences with viral marketing have usually involved entertainment products, such as movies, music, or video games. In these cases, the entertainment companies would make teasers or snippets and post them to YouTube. From there, the videos are typically embedded on sites all over the Internet, including blogs and social networks. Whenever I participated in these viral marketing campaigns, it usually involved me watching the video on a blog or another site and then I also post the video on my social networks in order to inform my friends about the video or trailer. The most notable viral marketing campaign for an entertainment product that I remember was for the film, ‘The Dark Knight’. They had a site at http://whysoserious.com/ that provides teasers and bits of information of the story. This generated a lot of interest in the movie before its release.

Viral marketing is more likely to be successful for products with network effects because these products can be easily shared on a variety of networks. Entertainment brands have been able to use successful viral marketing campaigns because they typically make use of the audio and video sharing capabilities of sites like YouTube and Facebook.