Archive for March, 2011

Victoria’s Secret is an American retailer of women’s wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales surpassing $5 billion USD and an operating income of $1 billion in 2006. Victoria’s Secret is known for its annual fashion show, the Victoria’s Secret Fashion Show, and for its catalogs, both of which feature top fashion models.

Victoria Secret has a substantial online presence:

  • Website: The website has full information about each of its line of products, current promotions, store locations, etc. In addition, the company fully participates in the e-commerce business. Customers can view products as well as do the purchases online. In addition, the website also has a link to their Facebook page and Twitter site.
  • Facebook page: Victoria Secret’s Facebook page been doing a good job promoting the brand. It has more than 12 million fans. The website constantly keep its fan updated on current promotions, new products, and new promotion video for its new products. In addition, it also trying to interact with customers by providing opportunities for its fans to chat with its models or posting Victoria Secret’s wallpapers, songs, etc.
  • Twitter: The brand also has a Twitter account, which constantly update new products.

Victoria Secret’s motivation for its investment in developing an online presence is to get customers to visit its website and its stores as much as possible. Through its Facbook and Twitter, Victoria Secret is able to reach out to new customers as well as remind existing customers about its products. Because women’s wear, lingerie and beauty products are convenience goods, sales are basically driven by brands and the amount of traffic to the stores and website rather than the quality or price of your products. In order words, if you have a good brand image, customers who visit stores or website will most likely buy something. Since Victoria Secret already has a strong brand, the main purpose of its online presence is constantly remind customers of its products and increase customers traffic. Therefore, a measure of success for the company’s investment in building an online presence is incremental customers traffic that brought by their involvement in social network. This is reflected in the numbers of customers who click through a link on the social network to visit their website or the number of customers who use an online coupon to purchase at stores.

Tokyo is an buffet restaurant that offers a wide range of seafood, sushi as well as hibachiin a family Atmosphere. The place was just opened last year. So, it is reasonable that it does not have any website neither social networking site such as Facebook or Twitter. However, as a restaurant, the focus of advertising is not social networking sites but rather being listed and reviewed on various trip advisor websites, dining and restaurant finder websites. Generally, Tokyo buffet is doing great job get its name out as it is rated and posted pictures on many restaurant finder websites such as Yelp, Tripadvisor and Yahoo local. However, I think that as it continues to attract more customers, the restaurant should create an official website. This website would formal place that customers can find information about the restaurant such as hours, price, menu, promotions, etc. As a customers, I rather get these information from the restaurant than third parties.

 

 

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From Digg’s website

Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our community. We’re here to provide tools for our community to discover content, discuss the topics that they’re passionate about, connect with like-minded people, and make some new friends in the process. By looking at information through the lens of the collective community on Digg, you’ll always find something interesting and unique. We’re committed to giving every piece of content on the web an equal shot at being the next big thing.

Below is the screenshot I took after submitting my first item:

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Foursquare is a location-based social  media website, primarily for letting your friends know where you are and helping you figuring out where they are.You can check-in where you go using your smart phones and  the application will let you know if any of your friends is also at or near that place. Additionally, you can collect points, prize “badges,” for the number of places that you check-in.  Eventually, you can earn coupons, for going about your everyday business.

And it’s becoming popular. Foursquare now has almost 275,000 users in less than a year. Join Foursquare today to explore this new big hit in social media!!!!

You can connect to me on FourSquare by clicking here

 

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I’ve just recently created a LinkedIn account. If you are a college student and are looking for to build a network in order to land an internship or full-time job, it is vital that you join LinkedIn. For those you haven’t heard about LinkedIn, as defined in LinkedIn website

LinkedIn is the world’s largest professional network with over 100 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

It is easy to set up a LinkIn account.

  •  First, you need to create an account. All you need for this step is an email address. After you enter your email address and password, you will need to go to you email account to confirm your email.
  • Now, you should be able to log in LinkedIn using the email address and password you just created. You will see that the structure of LinkedIn is similar to you resume. LinkedIn is a social network, yet it looks nothing like Facebook. You should come be professional in LinkedIn because people do get job and internship through their connections in LinkedIn. People (i.e. connections) in LinkedIn is mostly your employers, potential employers and co-workers rather than friends.
  • If you already have your resume polished, it’s very quick to set up a LinkedIn account. You can first import your resume. The information about your education, work experience, ect. will be automatically added in LinkedIn.

 

  • When you have the bone of your account set up, the rest is self-explanatory. You can add the a summary about your self, your specialty, some additional information (i.e. the organization that you are in, your blog and website, honors and awards that you had, etc.), and personal information (email, birthday, etc. ) if you want to.
  • Once you get your profile set up, you can now use your email to look for people you know to request to connect. LinkedIn categorizes connection into 1st connections (people in your network) and 2nd connections (people in the network of your connections). Thus, if you want to get to know some people in a company but you do not have connections with anyone in that company, you can search to see if any of your connections have connection with people in that company. Then, you can ask that person to connect you and your desired connections.

To view my profile, click here. Good luck!

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Hanoi- the capital:

To visit HANOI is to steep yourself in history, tradition, and legend in a capital that has been inhabited continuously for almost a millenium. Visitors often note that the city is quieter, greener, and “cooler” than other big cities of Vietnam. Hanoi’s present architecture is mainly from the 19 th and 20 th centuries, and the French-built section of the town is largely intact. Yet, the city preserves many old religious temples and shrines dedicated to the nation’s heroes or deities, who supported the farmers to cultivate and protect the fertile land on the Red River right bank and gather the first commercial guilds to form what later became an exciting urban town

 

 

 

 

 

 

(Left: The Huc Bridge; Right: Hoan Kiem Lake)

Nhatrang City:

Established as a port town in the 1920s, Nha Trang now has a population of 280,000, and serves as the capital of Khanh Hoa province. Fishing is the major industry. It is one of the nicest cities in southern Vietnam, blessed with lovely beaches, 19 beautiful surrounding islands and great ice cream! To meet the increasing number of local and foreign tourists, different kinds of hotels and guests houses have been built along the beachfront, intermingled with old French villas. It’s pleasant to  cycling in Nha Trang and the surroundings, since the city has wide boulevards and little traffic. On days where it is too warm to cycle, you should take a boat out to the islands for a day of snorkeling in turquoise water and coral reefs, have a fantastic seafood banquet for lunch, and return to town just in time to wander down to the beach for a late afternoon beer of fruit shake.

Read the rest of this entry »

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Since Fall 2010, I have been the Vice President of Ascend Temple Student Chapter, an Accounting Student Professional Organization (SPO) in the Fox School of Business. According to the definition in The Starfish and the Spider, the organization can be defined as a hybrid organization where there are centralized part and decentralized part.

Let’s talk about the decentralized part first. Since the organization is a student organization and the officers who run the organization are also students, there is no one that is extremely more knowledgeable than the others. Thus, we as the officers always listen to each others as well as other members to make such decisions as: which companies we want to invite to the organization to speak, which community services we will participate in, which dates and how often we should have our bakes sales, etc. Although the organization has a hyrachy structure in which the President has the ultimate power, everyone else in the organization does have a say in every decision making and can also suggest an idea to be evaluated by everyone else.For example, one of our member is the representative for the Philadelphia CPA review and wanted the organization to come and sit in one of the Philadelphia CPA reviews class. The idea was approved by the officers and the event was announced to other members afterward. In addition, information flows freely withinthe organization, from the top down and from the bottom up. The officers announce any upcoming events in weekly email and during weekly meeting. The members can stop by the office anytime they want to find out more information about any specific events. Furthermore, the organization encourages everyone to take on the role of the leaders if they are willing to. The officers are encouraged to seeks for opportunities that can benefits the organization even though that opportunity is not related to the duty or responsibility of that officer. Also, members can approach the officers to ask to take in more responsibilities to improve their leadership skills. In addition, the organization schedules an evaluations about performance of the organizations as well as the officers regularly. Through these feedback, the officers knows how they are doing and which aspect they need to improve on.

However, regarding communication to outsiders, the organziation is a centralized organizations. Every invitation for speakers as well as event has to go through either the President, the Vice President or the Treasurer. Thus, the three have the most contacts, fully control what is going on within the organization as well as know the programs and procedures needed to set up events. Consequently, the three person holding these key positions are not available, the operation of the organization is jeoperdized.

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[youtube]http://www.youtube.com/watch?v=LR0-ebRUSW4[/youtube]

Japan was hit by one of the largest earthquakes ever recorded on March 11. The magnitude-9.0 quake spawned a deadly tsunami that slammed into the small island nation, leaving a huge swath of devastation in its wake. Thousands of people are dead and many more are still missing or injured; almost half a million people are homeless.

Japan has often donated when other countries have experienced disasters, such as when Hurricane Katrina impacted the United States. Below are organizations that are working on relief and recovery in the region.

AMERICAN RED CROSS: The American Red Cross is currently supporting and advising the Japanese Red Cross, which continues to assist the government in its response.  You can help people affected by disasters, like floods, fires, tornadoes and hurricanes, as well as countless other crises at home and around the world by making a donation to support American Red Cross Disaster Relief. Donate here.

GLOBALGIVING: Established a fund to disburse donations to organizations providing relief and emergency services to victims of the earthquake and tsunami. We are working with International Medical Corps, Save the Children, and other organizations on the ground to provide support. Our partners on the ground are working hard to provide immediate relief. Donate here.

SAVE THE CHILDREN:  Save the Children, which has worked in Japan since 1986, has an immediate goal of $5 million to launch longer-term recovery for children affected by Japan’s March 11 earthquake and tsunami. Save the Children has opened the first child-friendly space in Japan, protective environments where children can gather to play and share their experiences under the supervision of trained, caring adults. Donate here.

SALVATION ARMY: The Salvation Army has been in Japan since 1895 and is currently providing emergency assistance to those in need. Donate here.

AMERICARES: AmeriCares and its relief workers in Japan are working to deliver medicines and supplies to hospitals, shelters and health responders to treat and care for survivors.  The AmeriCares team began mobilizing within hours of the first reports of the dual disasters, dispatching an emergency response manager to Tokyo to direct the efforts of our relief workers in Sendai, the largest city closest to the impact zone. Our team is in direct contact with local officials, evacuation shelters and hospitals treating the injured in Miyagi, Fukushima and Iwate to determine health needs. Donate here.

INTERNATIONAL MEDICAL CORPS: A team of doctors flew to Sendai, where they will be delivering supplies, assessing needs, and identifying communities that have not yet been reached. We continue to coordinate with local health authorities and partners on critical gaps, providing technical expertise and assisting with logistics. Donate here.

SHELTERBOX: ShelterBox responds instantly to natural and man-made disasters by delivering boxes of aid to those who are most in need. The box includes a tent for a family of 10, cooker, blankets, water purification, tool kit and other items survivors need to rebuild their lives in the days, weeks and months following a disaster. Donate here.

Source: Yahoo news http://news.yahoo.com/s/yblog_newsroom/20110311/wl_yblog_newsroom/japan-earthquake-and-tsunami-how-to-help

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Christine Cavalier at Purple Car defines community as “your fellow believers” that already sold on you, your brand, your profession or your conduct.” This concept of “fellow believers” is consistent with the role of ideology in decentralized organization mention in the book “The Starfish and The Spider.” Both concept views other people in your circle as the ones who follow your ideas because of the idea itself rather than because it comes from ones in higher position or with more power. In the two concepts, similarity in belief is very important since it is the main factor that keeps the community or the organization together. Everyone joins because they believe in the same ideology. Since participation is voluntary, it’s easy for ones who do not fit in to leave. Thus, the connection between people and the organization or community, once established, are strong.

In her blog, Christine suggests the 3S to build the community: Search, Share, Support.  She wrote

Leave comments on your believer’s blogs. Re-Tweet some of your believers’ tweets (just not the ones mentioning your product/brand). Be active in forums and groups

I think this is a very essential step when you want to build your community. People always want to be cared for. Leaving comments on believers’ blogs and re-tweet them will let your believers know that you care about them and acknowledge their interest and opinion. Consequently, your believers will feel more important and feel that they are a part of your community and thus, get more involved in the community. I think everyone has experienced this effect on Facebook. If you are very active on Facebook: regularly update your status, comment on your friends’ posts and post on your friends’ wall, it is almost guarantee that you Facebook page will get a lot of comments as well as posts back from your friends and vice versa.

I think the blog “HOW TO BUILD COMMUNITY ONLINE“ has some very useful information for building and maintaining your online community. The blog begins with define a community and its components, which can help readers understand which factors are important and needed to be considered in building their online community. Then, it moves on to suggest some ways on how to effectively build a community in each of the three stages: search, share and support.

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On March 11 around 2:46pm (Japanese Standard Time) , a massive earthquake about 8.9 to 9.0 Richter struck the Northeastern Japan.  Following the earthquake, blackouts, fires and tsunami continued to wreck havoc on this country. The situation became more threatening when nuclear reactors in Fukushima exploded. Survivors in the region are now facing a serious threat to their health due to radiation leakage. In March 16 afternoon, more than 3600 people were confirmed dead, thousands are still missing. Northern Japanese people are now struggling with the shortage of food, energy and water.

(People shopped amid nearly empty shelves at a supermarket in Tokyo)

Evacuees in a shelter in Ofunato on Wednesday. An estimated 440,000 people are living in makeshift shelters or evacuation centers, officials said. Bitterly cold and windy weather compounded the misery as survivors endured shortages of food, fuel and water.

The burning remains of Kesennuma

Customers waited in line to buy supplies outside a supermarket in Kagamiishi.

Japan faced a mounting humanitarian crisis on Sunday as the death toll from Friday’s earthquake and tsunami climbed astronomically. Residents of Ishinomaki, Miyagi Prefecture, looked out over the devastated city from higher ground

Homes and other buildings burning in Natori

The magnitude 8.9 earthquake slammed Japan’s eastern coast Friday, unleashing a 13-foot tsunami that swept boats, cars, buildings and tons of debris miles inland

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For news publishing companies, establishing a Facebook website is becoming a dominant trend. Among the participants are some prominent newspapers such as Wall Street Journal, Times, Financial Times, etc. This is an efficient way to reach new customers and to provide more value to existing customers. By providing free content on Facebook, the newspaper will be able to attract a large number of potential customers. Once these potential customers can get a sense of the newspapers and realize the benefit they receive from the Facebook site of the newspaper, they are more likely to subscribe to the newspaper. In addition, by creating a presence in one of the world’s largest social network, these newspaper companies allow customers to access them every time, to get instant updates on news , which customers otherwise would not check on the regular website of the newspaper. This will increase customer loyalty and maintain their customer base

However, while I think it is vital for newspapers to establish their presence on Facebook, making Facebook the sole news portal may not be a necessary a good move. Using Facebook as the only news portal would hinder the display of the newspaper. The current display of the Facebook site does not well-support for the effective display of newspaper. Because of the tremendous amount of information offered, newspapers’ websites are organized with many sections, making it easy for readers to navigate. In addition, the websites offers some features such as which articles get the most views in a section. Also, the structure of the Facebook does not support some newspapers that offers service through subscription or generates revenues through advertising. Thus, for these newspapers, moving its entire website to Facebook is impossible.

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