I believe that it is not a viable option to launch a Facebook-only news portal. Due to current limitations within the architecture framework, such as not being able to make revenue from using own advertising and making sure content fits within the parameters of Facebook’s Terms of Service. With that being said, I think using Facebook as a supplement to existing news content would be highly beneficial because now readers can be pulled from both the social networking sphere as well as the traditional website sphere. It makes more sense to use it as a supplement because it allows for more potential readers and content cannot be sensored that Facebook may deem as inappropriate if it is on their traditional website.
What are your thoughts?