Social Media Innovation

Danbo getting off the elevator.

Photo credit: Elevator by JaredVanderzell

This post is in response to the question posed by professor Stephen L. Johnson from here, “In just a few sentences, what would you summarize as a key “take-away” that you’ve learned from this course this semester?”

My response would be the importance of knowing your audience. That’s what it really boils down to. In order to do anything successfully on the internet, you need to understand who you are targeting, how you can target them, and methods to track whether you are doing a good job. Everything we covered reflected around this point in one way or another, from Google Analytics to SEO to centralized vs. decentralized networks, and everything else in between.

If you just had to remember one thing for class, this would be it: know your audience.