Social Media Innovation Blog

Posts Tagged ‘twitter’

Budweiser;
website, FB, Twitter

There is definitely a presence on Facebook (They had multiple pages for different countries – GLOCALIZATION) but it wasn’t easy to find them on these social media sites. On their main webpage there was no link (or button) to find them on Facebook, Twitter, or any site for that matter. I had to actually go to Google and search them with specific social media sites in mind. This can be a giant problem for them because people don’t usually actively seek out brands on social media sites. I believe people generally end of ‘liking’ a social media fan page when they stumble onto it after visiting the companies website or seeing the benefits of joining the page.

Bagel Hut at Temple University
Facebook

The second company I picked was the Bagel Hut on Temple University’s campus. While it doesn’t have a regular website, it was extremely easy to find them on Facebook. Once on their Facebook site, I could see all of my friends who ‘like’ them as well as all of the specials they are having this week.

While Budweiser definitely had a presence on social media, it was difficult to find them. Their website was not linked to their facebook which I believe is a bad move. If they would link the two sites together they might find a larger following within the facebook community for their product. I think most companies are trying to simply enhance their brand image and loyalty when breaking into the world of social media. The Bagel Hut has done an excellent job of creating a following on their Facebook by encouraging interaction with users. For companies like the Bagel Hut and Budweiser social media can’t hurt!

There is a fine line when it comes to social media and sometimes that line can be very hard to see. Ethical decisions in the world of Facebook and Twitter can sometimes be a little hazy and may not seem wrong right off the bat. In an article written by Erik Sherman, it discusses how the military plans on implementing software where 50 people control 10 fake persona’s each to inject into the world of social media. They don’t exactly say what they hope to accomplish with this new software but some of the repercussions are quite obvious. While I am sure that many good things could come from this new initiative I am also sure that many bad things would as well. People don’t want to feel like the government is ‘keeping tabs’ on them . To quote a great movie

“People should not be afraid of their governments. Governments should be afraid of their people.”
-V for Vendetta

I really think that this is a bad idea and that the government should find another way to accomplish whatever it is that they are trying to accomplish. I think people will be outraged when they find out the scale of this operation. Like I said, there is a fine line…