Posts Tagged ‘social media’
Social media is something new, and yet it is something that has existed since inception and just has now taken a new form. Social is something that has always taken different form, from person to person to newspaper. Media has also taken different forms with television and newspapers. What social media is today is new, but incorporates the social norms everyone knows and uses. Social media is just a new form of media that allows for social interaction. Social media is different because it uses new technologies, the internet, and is on a platform that has very little direct interpersonal communication. Social media does not really need new skills, because similar skills used to write newspapers and coordinate a radio show can be used in providing information on a social media site. In addition to this a grasp of the functions and limitation of social media is need for organizations to maximize the value of the time and money they invest in social media.
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Idea #1: Have More than one blog to interconnect
Description: Have multiple blogs that provide basically the same information and have them all connect and call upon each other. This mean having a blogger, tumblr, wordpress, and other blog sites that can all cover the same information and similar articles and have them become a network connecting different sectors of the internet with one specific topic.
Rationale: Some possible viewers use only one website, so using multiple websites or blog provider allows you to reach a lot more people. You would not use to much work as you would re-use or redo your own work and have it reach different audience. You also have them connect so they generate each other traffic. Each website would cover a different aspect of your subject and so for a user to get the full content they must visit all the blogs.
Objective: The idea is for people to jump from one blog outlet to another as to receive the full experience or benefit. This means everything is connected and reference the other blogs repeatedly. The connection will in itself provide more traffic than just one outlet as one portal might interest another and so forth. Loyal follower will also visit all the blogs and generate traffic for all the blogs simultaneously.
Measurement: You will know if it works if all the blog’s traffic increase at the same rate, meaning one a person visits one blog they will be directed to another and then another. You can also see a network develop and other bloggers or users might want to join if the network of blogs is successful enough. “Two blogs is better than One.”
Idea #: Post a lot of Comments on other blogs with links to your own blog
Description: Search around to other blogs that topics are similar to your own and comment frequently and include link to your own blog everywhere. Pick blogs that are already popular and try to inject yourself into the formula of that blog as to attract some of their users. You can also visit blogs that are not easily relatable to your topic, and when you comment explain the connection.
Rationale: This will allow you to reach people that would not otherwise visit your blog. Use this as an opportunity to make blogging friends that you can support and can support you. Going into topic that are different from your own and making connections is what blogging is about and putting your ideas out there to the world. It is like piggybacking of others success. Make sure it is tasteful and the blogger allows you to do it.
Objective: To reach other users who visit the popular blogs and to facilitate inter-blog relationships. Growth of your blog will depend on reaching others and users read comments, and when they see your blog they will be interested and visit. You catch the people reading comments who might want more or something different, this is where you can catch users. Also the relationships with the blog can be used to promote and future ventures. You must also be open to others using your comments to promote.
Part One:
I picked one of my favorite brands, Nintendo. They bring me some of my favorite games and gaming system and I could recognize them anywhere. When you visit the site Nentendo.com, there is a link for twitter and becoming a follower, but nothing to connect to Facebook. They have a Twitter feed, and have about 85000 followers and have a presence on Twitter. Nintendo has a Page that has about 135000 likes, and they are plenty of fan Facebook groups.
Part Two:
Newbury Comics is my favorite comic book store. The website at newburycomics.com has a link to both the Facebook and Twitter page. The Facebook group is developed and looks like there is a lot of traffic and involvement, a little more than the Nintendo one. There is also a twitter feed that has about 8000 followers.
Conclusion:
Yes, both of these companies do a good job of representing themselves on Facebook. Newbury comics does a little bit better of a job since they are smaller and would benefit more from the exposure, while Nintendo is already so big that involvement in social media would not provide the high value since it is already know and liked. They both hope to reach more possible customers and make their products more aware to the masses. I would measure the success by the traffic to the sites rather then like and re-tweets since there are those that have already liked the page and can’t like it anymore and those that don’t re-tweet but still visit.
I would love for the day to come when I can log onto Facebook and I can also receive news of the world along with news of my friends. News would be provided to a group of people more interested in their friends then the topics of the day. Users would be introduced to news they would otherwise not receive and news corporations would have a new audience for their exposes. Facebook connects people and it would connect news stories. From one story you could learn of another or even what your friend just learned. Facebook can tailor the news to the user by allowing for specific stories to go to specific users; if it can be done with ads then news stories should be no different. Lavrusik bring up the point of the customer base being very specific and a younger crowd which excludes the older groups as a deterrent. This problem will change as time passes and the teck savvy inherit the world and those without teck knowledge are extinct. Lavrusik also specks of the disadvantages such as battles over ad time and ad placement within the site and the news providers.
If I was to create my own news organization Facebook and Twitter would be a big part of how I would bring the news to the people. Television and newspaper along with radio are dated and costly. My news would be strictly online and be tailored to the young and tecky generation. I would integrate my news with stories people want to hear from their comment and likes they provide when integrated with Facebook. My news can adapt and change to topics the Facebook users want. Feedback will be easy and fluid. News would be fresh.
(this picture above provides useful information for the use of Social Media in Emergencies)
Social Media has become a very integral part of our lives, at least for me. It is used to connect and to receive information that pertains to you very fast and from trusted or at least valued places. This can be as simple as a person’s birthday and now is entering into emergency information and alerts. Social media’s role when dealing with emergencies is increasing. Now when something happens that a lot of people need to know or should be aware of it can be done in seconds. Word of mouth and a newspaper are not as effective in reaching the multitude of people or doing it cost effective and more importantly fast. When disaster strikes people need direction and information on a split second bases and social medias such as Facebook and Twitter allow this? Social media is another option and a reliable way to reach everyone within a community, such as Temple who have access to them. There are still some issues such as falsified information or access to these resources without direct association. Social media cannot reach everyone but provide a alternative that is fast, free, and effective.
I agree that Facebook should be banned in the workplace. Facebook is a social tool that incorporates a person’s life and involves issues not dealt with within the workplace. As such bring these issues into a working environment will only lead to problems and disruptions. Facebook is a distraction that I personally find interrupt my daily activities, and thusly see its effect on a person and see it as a possible problem if allowed in the workplace. Facebook is known to lower productivity and when seen on a company level, hours upon hours are lost. Facebook present security risks and interpersonal risk as mixing work and personal lives can get messy. I would prefer a company that banned Facebook as I know myself and I would be too tempted to visit. I would also work for a company that allows Facebook but realize that I would have to take personal steps to restrict myself. Bottom line I would work.
Based on the article “5 Reasons Why I Love Tumblr” by Jeremy S. Griffin I understand why I like my Tumblr blog. First, it is super customizable. I find it very easy to change and add anything to the layout and simple things like color and font can be changed in seconds. Second, this blog system is easy to use. I have found it easy to post and navigate my and others blog. Third, Tumblr is perfect for connectivity. I love being connected to a lot of people globally that share the same interests as me. Fourth, the Dashboard is functional and the Streaming is seamless. The post of the people that I follow is fast. Lastly, the overall system is cool and fluid. I completely agree with the author.
My personal Tumblr is at
Link to the picture- (http://v1.wolfslittlestore.be/wp-content/uploads/2007/12/tumblr.png)
Link to the article- (http://www.ignitesocialmedia.com/social-networks/reasons-i-love-tumblr/)
It is unethical to be underhanded by using trickery to influence and control the masses. Using fake identities to propagate a single individual’s ideas or perspective is wrong. The military along with most corporations must understand that no one ideal is right and worthy to push one ideal leads to more problems and may lead to bigger problems. The masses might also lose infinity to social media. Social media might loss its appeal and power if it is no longer trusted. Creating fake online persona is underhanded and going too far. The already small trust in the information on the internet will be lost if we cannot trust a profile online. Both government and corporations are wrong for using this tactic. This cannot be done against “foreign foes” either as propaganda usage has always created problems when the truth is revealed and the truth will be revealed.
(http://www.psfk.com/wp-content/uploads/2008/11/solider_holograms1.jpg)
Yes, I completely agree with Craig Donato post on Social Commerce. When dealing with any type of transaction I want the person on the other end to be as human as possible. When dealing with a human you know that emotions are there and you are not dealing with a cold calculating machine, which some companies come off as. Human’s have compassion and can understand that there are thing beyond our control and most importantly humans can forgive and forget. Injecting humanity into business practices put a possible customer at ease and be more willing to do business. I know from my own personal experience companies that don’t treat me like a number and have conversations with me, make me feel more comfortable. This allows me to let others know about them and provide meaningful feedback. This also carries into the word of mouth where I will always support a product or company that I have heard good things from my friends and family. No amount of online reviews or survey result can compare to a friend telling me to check something out because it worked wonders for them. So, Craig Donato is completely right when saying more companies need to inject humanity into their business to secede in social commerce.
Levy S Silva