Levy Silva

Posts Tagged ‘Viral Media’

One example of a viral marketing project I took part in was Burger King’s Subservient Chicken. I loved the video because I remember spending countless hours typing things in for the chicken to do and I was always surprised by the variety of things he could do. I sent this out to countless friends and sat down with my sister to show here and laugh along with her. This idea of a scripted video that would play as you types was ingenious and effective. I loved revisiting the site and playing back my favorite command words. I found this website though a friend and word of mouth and thus I propagate the viral video by passing it on and continuing the cycle. This campaign was effective because it created a network effect. Since the more people saw the video the more they would pass in on and the great amounts of people equal a bigger effect and created value for Burger King. This big effect leads to the high traffic for the video and its status as a viral video for reaching millions of people and creating value for the company.