My Le Bui's Social Media Adventure

Posts Tagged ‘information’

Throughout this semester in Social Media Innovation class, I have discovered much more about social media than I thought I would. This class has provided me with the basic foundation in order to cultivate a community within the Internet. I have learned what its take to build online communities of loyal followers. Social media is about a two-way street communications, you share information and people give feedback. You must be consistent in providing meaningful yet engaging contents for your online community. It’s fun to be a part of this class to immerse myself in all the diverse strategies to share information whether it is through blogging, video, online presentation, animation, picture and many more.

What do you think, is it viable to launch a Facebook-only news portal? What are some major advantages and disadvantages? If you were going to create an online news organization, what would it look like?

I don’t have confidence that a facebook-only news portal business model would be sustainable. Facebook can be used for data collecting and identifying potential news with its massive audience base. But I don’t think moving to facebook the way it is presently will be a sensible decision. With the traditional outlet of receiving our news – newspaper (actual print version) are declining in recent years, it’s appear to be a frantic move to protect the business. We are starting to see news companies creating a huge presence on facebook to engage users and help facilitate this conception of trusted referral to support the viral spread of content.

The concept of “trusted referral” is fundamental to the success of content sharing on facebook. It is exceptionally more influential to get a piece of content whether it is an article, a news clip, or a video from a friend. You’re most likely going to watch, read, and engage with the content from a friend’s recommendation.  However, people will want to consume content from a professional and they will search for trusted news sources for current events. But the market has become so oversaturated that it is just as important to rely on friends to help sort out the news.

Advantages

1. Massive audience base for a much wider reach
2. Success of content sharing on facebook
3. Used for data collecting and identifying potential news source

Disadvantages

1. Facebook is a host site, it maybe or maybe not be around forever (uncertainty)
2. Lack of revenue model, can’t make advertising income
3. Depend in target market, not everyone use facebook
4. Lack of professional image

If I were to create a news company, I would focus primarily on online content and user experience within the website. Subscribers would have more added benefits, such as a login account for more access to news. Non-subscriber would still be able to access the content however, it would be limited. In this way, I can obtain advertising revenues through the website. News company’s presence on facebook is valuable. My news company would definitely have a social media channels for subscribers to connect with. When someone “like” your facebook page they’re making a choice to connect with you and are receptive of your message. This communication channel becomes a positive feature for my news company to cultivate loyalty, relationships, and most notably, influence.