Posts Tagged ‘news’

I created an account with Digg, a place where people can share content on the web.

What is Digg?

Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our community. We’re here to provide tools for our community to discover content, discuss the topics that they’re passionate about, connect with like-minded people, and make some new friends in the process. By looking at information through the lens of the collective community on Digg, you’ll always find something interesting and unique. We’re committed to giving every piece of content on the web an equal shot at being the next big thing.

I have submit a link to Digg about sunless farming as a solution to the world food problems. Click HERE to access my Digg’s page.

What do you think, is it viable to launch a Facebook-only news portal? What are some major advantages and disadvantages? If you were going to create an online news organization, what would it look like?

I don’t have confidence that a facebook-only news portal business model would be sustainable. Facebook can be used for data collecting and identifying potential news with its massive audience base. But I don’t think moving to facebook the way it is presently will be a sensible decision. With the traditional outlet of receiving our news – newspaper (actual print version) are declining in recent years, it’s appear to be a frantic move to protect the business. We are starting to see news companies creating a huge presence on facebook to engage users and help facilitate this conception of trusted referral to support the viral spread of content.

The concept of “trusted referral” is fundamental to the success of content sharing on facebook. It is exceptionally more influential to get a piece of content whether it is an article, a news clip, or a video from a friend. You’re most likely going to watch, read, and engage with the content from a friend’s recommendation.  However, people will want to consume content from a professional and they will search for trusted news sources for current events. But the market has become so oversaturated that it is just as important to rely on friends to help sort out the news.

Advantages

  1. Massive audience base for a much wider reach
  2. Success of content sharing on facebook
  3. Used for data collecting and identifying potential news source

Disadvantages

  1. Facebook is a host site, it maybe or maybe not be around forever (uncertainty)
  2. Lack of revenue model, can’t make advertising income
  3. Depend in target market, not everyone use facebook
  4. Lack of professional image

If I were to create a news company, I would focus primarily on online content and user experience within the website. Subscribers would have more added benefits, such as a login account for more access to news. Non-subscriber would still be able to access the content however, it would be limited. In this way, I can obtain advertising revenues through the website. News company’s presence on facebook is valuable. My news company would definitely have a social media channels for subscribers to connect with. When someone “like” your facebook page they’re making a choice to connect with you and are receptive of your message. This communication channel becomes a positive feature for my news company to cultivate loyalty, relationships, and most notably, influence.