My Le Bui's Social Media Adventure

Posts Tagged ‘viral marketing’

Viral Marketing of a Product

Old Spice: It’s a deodorant product that uses a brand character in their commercial known as “Old Spice Man” who is played by topless, good-looking spokesman with a sense of comedic timing. The message is well done as it appeals to people’s ego. It has a very personalized feel as if the Old Spice Man is actually talking to you. What the man says were a wonderful mix of coolness and materials internet memes are consist of. The brand, Old Spice, never thrust their product into viewers’ throats. Most notably, it’s exceptionally fun to watch because you can expect a few laughs out of it. A friend of mine sends me a YouTube link to watch it. I shared it with my friends – from there it spread.  

[youtube]http://www.youtube.com/watch?v=owGykVbfgUE[/youtube]

Viral Marketing with Network Effects

Viral marketing refers to marketing methods that use social networks to generate increase in brand awareness through word of mouth. With that definition in mind, the networks effects enhanced the viral marketing process. If the viral marketing is executed successfully, it will naturally spread on its own. But, by having the networks effects it simply improved the results because the more customers you have, the more it will multiply.