My Le Bui's Social Media Adventure

Posts Tagged ‘youtube’

This is a slide I have put together to recommend some social media website. We all know the popular one such as Facebook, Twitter, and YouTube to name a few but htere are so many out there. It’s good to explore and try it out to see if you can implement into your social media strategy. Enjoy.

Viral Marketing of a Product

Old Spice: It’s a deodorant product that uses a brand character in their commercial known as “Old Spice Man” who is played by topless, good-looking spokesman with a sense of comedic timing. The message is well done as it appeals to people’s ego. It has a very personalized feel as if the Old Spice Man is actually talking to you. What the man says were a wonderful mix of coolness and materials internet memes are consist of. The brand, Old Spice, never thrust their product into viewers’ throats. Most notably, it’s exceptionally fun to watch because you can expect a few laughs out of it. A friend of mine sends me a YouTube link to watch it. I shared it with my friends – from there it spread.  

[youtube]http://www.youtube.com/watch?v=owGykVbfgUE[/youtube]

Viral Marketing with Network Effects

Viral marketing refers to marketing methods that use social networks to generate increase in brand awareness through word of mouth. With that definition in mind, the networks effects enhanced the viral marketing process. If the viral marketing is executed successfully, it will naturally spread on its own. But, by having the networks effects it simply improved the results because the more customers you have, the more it will multiply.

[youtube]http://www.youtube.com/watch?v=JhDA7h_wXzQ[/youtube]

This is a video of Temple Vietnamese Student Association for the officer Thanksgiving dinner get together. I create a YouTube account in order to upload this video. I was playing around in their video editor section but I like the original video so I will not change anything to it. However, if you’re wondering what can youtube editing capabilities are: add music, audio swap, add captions and subtitles. It have basic video editing feature therefore I would recommend you use other video editing software if you more advance editing.

Well-Known Brand

 I have decided to pick Victoria’s Secret as the brand I will be investing on their social media effort. There is no doubt that Victoria’s Secret is a powerhouse fashion and retail brand. The brand has focused its social media efforts on where its fans already are accessible: Facebook and to a lesser magnitude because of the limitations of the platform, Twitter in addition to YouTube. An immediate verification to the brand’s social media activity is the noticeable 12 million plus of Facebook fans. If judging from that number alone, Victoria’s Secret social media efforts could be confirmed an accomplishment. However, the brand has done much more. Utilizing all the means offered to commercial Facebook users, including, most staggeringly, customizable page tabs. The page encourages comments and it gets them probably over on average of about16,000 comments per status update.

Something on a Smaller Scale

For something more local which is also my favorite childhood memories is the Philadelphia Zoo.  What truly capture my attention is on their homepage a section of links to their social media outlets. Their social media outlets include: Facebook, Twitter, and YouTube. Each link is in a form of an image icon with animal attached to each one. The Philadelphia Zoo social media effort focus on connecting followers with fun and interesting information relating to the zoo such as photo of the week that consists of various animal from the zoo itself. There are uploading of videos that capture all the wonderful events and animals. Followers do engage in conversations by sharing their thoughts and ideas when asked.

Evaluation

I believe both Victoria’s Secret and the Philadelphia Zoo did a remarkable job on their social media communities. Especially Philadelphia Zoo for incorporating their social media into their website so visibly while Victoria’s Secret social media links on their website is not really out there (it’s all the way at the bottom of the page). On top of that, Victoria’s Secret only promotes Facebook and not Twitter or YouTube which they do have presence on. Both have dedicated followers who interact within these various social media communities. The right balance is maintained through engaging their target audiences with information, encouraging dialogue rather than just having them at the receiving end.

The purpose for these companies to have social media presence is to involve their customers with their brand. Social media obsession is sweeping the world and has taken over traditional media to a large degree, due to its immediateness, influence, knowledge sharing and networking. I believe the key to measure the success of your social media effort have many factors. Traffic is the more obvious ways of measuring social media, but you must remember that quality often beats quantity. Participant is a valuable indication for success. Engaging followers is a highly valuable one. It’s key to improving satisfaction and loyalty rates and revenues.

A brand is a person’s gut feeling about a product, service, or organization. It’s individual, and it’s based on emotions and not driven by marketing messages. So by having an official and strong presence on social media channels is vital to businesses nowadays.