Social media has always been around for those who don’t realize this, it is the new way of advertising. Advertising is a marketing tool that has always been around. Social media is something new and different being that technology is emerging and it allows people to communicate with one another more quickly and efficiently with more than one person at a time. Social media requires new skills and capabilities for organizations because people within in the organizations have to stay updated with the newest types of social media such as Twitter and Facebook. Many companies today are using all types of social media to promote their mission and brands. Companies can reach out to billions of people in 2.5 seconds. I agree with Stein that social media gives us a “chance to rethink and redefine our jobs”. Marketing departments don’t have to do all the work anymore they can leave it up to the consumers to help in making the decision for the companies next hot product. Social media is taken the world to a new horizon, hopefully it continues.