An example where I have participated in viral marketing of a product or service is with a company called Ardyss International. My mother was first introduced to the company through a childhood friend where she then passed the information onto to my aunt, grandmother, and even family hairdresser. The company is a Health and Wellness company which sells products for great health ending results while making residual money. The process begins with one person introducing the company to another where you begin a membership and talk about the benefits of the company and its products. You experience great things which give the urge to tell others because the final results are so beneficial to the body physically, mentally and financially. Some people may not know about Ardyss international but it has been around for 20 years. It started out as a Spanish speaking company and has now expanded to almost all the countries and cities around the world; hence the name “Ardyss International”.
Another example in which I have participated in viral marketing is the Girl Scouts of America. Many people assume the girl scouts is all about cute little girls selling cookies when in all actuality the organization focuses on the development of education and life skills for young girls and women. It starts off with one mother or woman figure telling another and so on. This passing of information is great because although some people may not sign their daughter up for girl scouts another parent will, and some young girl’s life could be changed from the experience gained through the girl scouts.
From experience with Ardyss international I think viral marketing is more likely to be successful for products with network effects because the best way to communicate or get information out in the open is through word of mouth. I must say social media websites have enhanced the way people share information and what better way for companies to spread news about new and upcoming products or services than through vital marketing and networking. Through vital marketing people learn how to network and make new friendships and partnerships which may lead to a financial profit for those specific individuals.