Social media is new in that it allows firms to directly communicate with customers in a positive way.The customary interaction between customer and supplier is unpleasant, but now suppliers can ask the right questions to make products better without hassling customers. It’s also new in that people can live their life in the public light, not free of constraint of course. Social media is the same in that it’s just another means of communication. The first line of popular communication was AIM, then Myspace, now Facebook and Twitter. Social Media in today’s world requires much creativity and technological savy. Although using social media isn’t overally complicated, the way to use it effectively is. Companies use social media to gain an edge over competition and also expose their brand, technoloy comes into play because you want to analyze what customers are attractive to your company and an efficient way to do this is by data-mining.

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