I’ve looked at and told people to look at some infomercials about exercise equipment just because some of the concepts are so far fetched. They are also very funny because the instructors selling the product have a serious demeanor, but again are selling a foolish product. For example, “the rack”. It’s basically a walker senior citizens use, but now it’s used as exercise equipment. Viral marketing will be more effective within networks because information tends to flow faster through a network than with non-networks. Also once one network starts to favor a product, the fad quickly spreads and other networks follow. So the key for viral marketing is to win over some people and let them do the rest of the work for you.

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