Social Media Innovation by Prof. Johnson


Week 13: Traffic control, making sense with Google analytics


Topic Focus: Traffic control: making sense with Google analytics

Read Chapter 1 and Chapter 3 of Google Analytics by Justin Cutroni (available via ProQuest Safari Library). (Find help here if the link doesn’t work for you.)

Tool Focus: Google Analytics

Watch this video: Beginning Analytics: Interpreting and Acting on Your Data:

image credit: 13 by psd, on Flickr

Week 11: What’s a page rank? Getting started with SEO

No 11 - black on white

Topic Focus: What’s a page rank? Getting started with SEO

Read: Google Basics and Search Engine Optimization (PDF)

Skim the Wikipedia page on Page Rank to be able to answer these questions:

1. What is page rank used for?

2. What is the primary thing that influences page rank?

Tool Focus: Location-based services and QR Codes

Read: Pick 3 articles on this page to read — AniseSmith QR codes

image credit: No 11 – black on white by kirstyhall, on Flickr

Important announcements for tonight’s class meeting

Wed 11/2 Class Plans

We’re changing a few things up this evening.

  • The guest presentation by Josh Rosen, Marketing Manager – Campbells Kitchen, has been postponed until Wednesday, November 8.
  • We will spend time (a) discussing the assigned reading on social media ROI, (b) discussing Google+, and having the scheduled individual presentations.
  • I’m also setting aside time for brief meetings with each group for feedback on your Infographics. (For some groups this may be quite brief, for others a little bit longer.)

General Infographic Feedback

Your Infographic needs to include credits. There are two types of credits to include (a) your own authorship and (b) sources. Here’s how I recommend handling this:
  • For (a) include something along the lines of: This infographic was prepared by X, Y, and Z for Prof. Johnson’s Social Media Innovation course at Temple U. Fox School of Business.
  • For (b), include something along the lines of: “Data from: url, url, url”, “Image credits: …, …, … “. If there are an overwhelming number of credits, you create a page at the class blog with them and point to that page… “See for data source and image credits.”
It’s time to reach closure on your projects. It is better to having something simple that looks finished than something more involved that looks half-way done!

Class Preparation

To prepare for the Infographics review make sure to do the following:
  • Time permitting, update as per above feedback.
  • Save the most recent version of your group’s infographic as either a JPG or PNG format file.
  • Either (a) upload that version to your group Wiki page or (b) somewhere else accessible via the classroom computer
Thank you. I look forward to reviewing the latest versions with each group this evening!

Week 9: TMI! Fending off information overload


Topic Focus: TMI! Fending off information overload

Read: Content Curation Primer

Read: Five models of content curation

Tool Focus: Content Aggregation and Curation

Visit these three sites. What do you like and dislike about each one? How do they map to the 5 models in the blog post above?

Infotention topic at

Summify for StevenLJohnson  (click on one of the dates)

Twylah summary for StevenLJohnson

image credit: 9 by psd, on Flickr

Announcements have moved to the social media innovation portal.

Copyright Notice
Unless otherwise noted, all text and images are by Steven L. Johnson, licensed CC BY-SA.
Final Fall 2011 Quest Standings