Fall 2011 Presentation and DQ Posts

Nokia Corp. is getting back into the U.S. smartphone business with an entry-level model powered by Microsoft Corp.’s latest Windows software and sold by T-Mobile USA.

The Lumia 710, one of two models that Nokia has launched in Europe, is slated to go on sale Jan. 11 for $50 after a rebate and a two-year contract.

ARE YOU GOING TO PURCHASE IT?

Image Credit: google.com

MOG is an online music blog network. It automatically creates a play queue. It shares your music with your friends as you listen to it. The songs instantly pop up in your Facebook newsfeed. Also, you can choose to share the songs via Twitter.

Screenshot of Playlist from MOG

To continue getting free music through this service, you must “favorite” songs or add them to particular playlists for others to see. Also, MOG offers a subscription based service which allows a per month fee. It includes unlimited listening and syncing of playlists to your mobile device.

Cost: $10 per month for mobile

Cost: $5 per month for unlimited listening

I have been using MOG for quite some time. Overall, I like the service but it does seem to have a few flaws, atleast for the free version. Numerous times, I’ve run out of my free music, and have resorted to inviting people to join MOG just so I could listen to music. I also found it to be a hassle constantly favoriting and adding songs to playlists. Some new songs also require a subscription to listen to. Lastly, I found it creepy that my roommates knew what song I was about to listen to simply by “creeping” on my Facebook.

Does anyone use MOG or a similar service and do you find it useful?

Microsoft Corp. co-founder Paul Allen indicated he is prepared to commit $200 million or more of his wealth to build the world’s largest airplane as a mobile platform for launching satellites at low cost, which he believes could transform the space industry.

www.wsj.com

Read the article

http://online.wsj.com/article/SB10001424052970203518404577096493595261190.html?mod=WSJ_business_LeadStoryCollection

     I attended the Philly NetSquared “The Occupy Movement and the Social Web: Views from Multiple Occupy Sites” live stream event.  Philly NetSquared works to bring together “nonprofits and activists, tech leaders and funders, and anyone who’s interested in using technology for social change” (Philly NetSquared).  Philly NetSquared holds free net Tuesdays, the first week of every month giving presentations on social media as well as holding discussions on how social media is used.

On December 6, 2011, Philly NetSquared Twitter streamed its “The Occupy and the Social Web: Views from Multiple Occupy Sites”.  It featured representatives from several Occupy sites Chicago, Greensboro, and Philadelphia.  The main subject of the discussion was how Occupy sites were using social media and social networking tools.

Here are advantages and disadvantages for Occupy Chicago, Greensboro, and Philadelphia in using social media tools.

Advantages:

•      Occupy Philadelphia saw almost all donations come through its Facebook page including tech equipment and food.
•      Success with user generated content on OccupyPhillyMedia.org
•      Occupy Chicago using another social media site Kickstarter to gain donations to start Chicago Tribune
•      Occupy Chicago using Reddit to promote Occupy media
•      Occupy Philadelphia using Facebook to keep updates of events

Disadvantages:

•     Occupy Philadelphia’s Facebook page is not strictly regulated and has had admin problems
•     Several different Occupy Philadelphia sites make it confusing as to which is the main site
•     Occupy Greensboro has had problems with negative back and forth comments on its social media sites
•     Two different Facebook pages were created for Occupy Greensboro
•     Occupy Greensboro unsure of who controls @occupygso Twitter account

Source: Philly NetSquared | Philly NetSquared Twitter

The World Wildlife Fund, WWF,  has been protecting the future of nature. The world’s leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF’s vision is to build a future in which people live in harmony with nature.  WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.  By 2020, WWF will conserve 15 of the world’s most ecologically important regions by working in partnership with others.  By partnering with others they plan to protect and restore species and their habitats, strengthen local communities’ ability to conserve the natural resources they depend upon, transform markets and policies to reduce the impact of the production and consumption of commodities and mobilize hundreds of millions of people to support conservation.  WWF is an organization that protect wildlife, conserve places, transform businesses to be more environmental friendly, help face climate change, work with communities to help rebuild populations and help people understand how to conserve the areas, and develop science based solutions.  Currently they are working on rebuilding the tiger populations and setting up a global example of how to deal with climate change in the Eastern Himalayas.  This is the topic I chose because I am a big animal person and it is a great organization.  How do you think the WWF could do better or what do you like about them so much.               

For my interview I spoke with my friend Ish Fuseini, a Temple Grad who works for Hydros Bottle. Hydros Bottle produces an environmentally conscious reusable water bottle with a built in filter. They strive to make an impact on the global water crisis, donating a share from each purchase to fund sustainable water infrastructure projects in impoverished areas.

 1. What is your position with and can you give a brief description of your general duties?

• I am the Marketing Associate at Hydros Bottle . I help increase traffic of our online website, support retailers with sales, perform customer service duties, attend events and functions to help spread the brand and help engage and support our community with content.

2. How and why did you get involved with social media?

• I’ve been involved with social media since I started my own music blog thatsmyish.com, which is not on hiatus. I used social media to contact DJs and Artists to help promote their music. It was a great way to connect with the people I aimed my blog for and I was able to keep tabs on what they wanted so I could provide them with quality music.

3. What social media tools do you use, and how do you utilize them?

• My bread and butter tools would be Hootsuite and Crowdbooster. With hootsuite, I have set up search streams on my competition. I always know what they’re up to with promotions and see how they are engaging their customers. A great way for me to find new fans is to address my competitor’s customers that they have forgotten about. I also have other search streams that focus on content that’s related to water, water crisis and anything to do with the environment. I also have a search stream on our brand name to see if anyone is having problems with our product so I can properly address them. With Crowdbooster, It helps me optimize the perfect time range to release new content. By gaining the most impressions, I have a higher chance of reaching most of our community. This usually works by posting 1-3x a day on facebook and 5-7x a day on twitter.

4. Have you noticed any trends that have formed or are forming during your time working with social media? Do you think social media’s use in business is growing?

• There is alot of talk on measuring ROI of social media. I feel like it’s very hard to quantify (if it’s even possible). I see social media as an expense (as is all of marketing).  More and more companies are just throwing money at social media without properly implementing as a support channel and kind of use social media as a magic bullet. Social media’s use in business will continue to grow with the use of location-based services and marketing automation.

5. What tips do you have for someone looking to enter the field of utilizing social media for business? Are there any lessons you have learned that you wish you knew from the start?

• A great way to enter the field is to jump in head first. Start something you’re passionate about or help your favorite local small business. I wish I knew more HTML and CSS, I feel a lot of my time is wasted waiting on coding or for a landing page to be developed. Study your metrics, make sure you know how to measure your success and the biggest lesson I wish I learned was fail fast. Sounds ridiculous but the faster you fail, the faster you succeed. If you learn what doesn’t work quickly, you can scrap it and avoid wasting time and resources.

OnlyWire is a Social Media Engine that provides the ability to auto-submit content to the highest ranked and leading Social Media sites. Its tagline reads “One button. Publish everywhere”. This automation eliminates the need to log into all of these sites (50) in order to manually input content, enabling users to reach readers automatically.

The service currently supports: AOL Lifestream, Bebo, Bibsonomy, Blogger, Brightkite, Connotea, Delicious, Digg, Diggo, Facebook, Facebook Group, Facebook Page, Folkd, FriendFeed, GoogleBookmarks, GooglePlus, Hi5, indenti.ca, Jumptags, Kaboodle, Karmalynx, LinkaGoGo, LinkedIn, LinkedIn Group, Live Journal, Mister Wong, Multiply, MyAOL, My Link Vault, MySpace, My Year Book, Netlog, Netvibes, Newsvine, Oyax, Plaxo, Plurk, Posterous, Reddit, Scribd, Serpd, Sonico, Stumbleupon, Tagged, Tumblr, Twitter, TypePad, WordPress, Yahoo, and Yelp.

It’s a fairly simple and straightforward setup. After setting up an account you have to download and install the “OnlyWire Submitter”, Set up social networking services for your account, Install the Bookmark and Share button to the website, and start posting to OnlyWire. Once you post content to OnlyWire, the system delivers the info via the Submitter to the social networks.

I connected my Digg, Facebook, Reddit, Stumbleupon, Tumblr, and Twitter accounts to Onlywire. Once set up I used Onlywire to post my most recent blog to those services, and the process went smoothly and worked effectively. They even provide a history report showing what posts went to what sites, if it was successful, and why not if it wasn’t. I definitely suggest this service to anyone wishing to spread the reach of their sites, and wish I had it setup earlier. I think this site would be a good required activity for classes in the future.