New Trends of “Social TV”
Despite original thoughts that social media would have an eroding effect upon the television viewing audience, it seems now that people are watching more TV than ever, and it could be in large because of social media. People connected through social media are talking through Twitter and Facebook while watching shows, with their reactions in real-time. Because of this discussion it is thought that the viewers are often more engaged in the plots of the shows they watch. In the article Social Media in Sports and Entertainment: Three Mega Trends in 2012, Beverly Macy makes the point that the reception something on TV gets within social media networks could make or break its chances for success. She refers to this affect as the invisible hand.
So what do you think about social media’s influence on TV, is it really driving up TV viewership by making TV shows more engaging?
And, if so, do you think that a shows reception on something like facebook or twitter could make or break it?